If you’re looking to enhance your coaching business and build meaningful relationships with your audience, this episode is a goldmine of inspiration and actionable tips. My guest in this episode is also a guide by your side for building a new relationship with food and exercise!
Jillian Beck Rogers is a certified health and life coach. She specializes in helping busy professionals break the habit of comfort eating to create new relationships with food, regain their health and energy, and love their bodies.
Jillian shared valuable insights on stress eating, the impact of stress on your eating habits, and the importance of addressing underlying issues rather than using food as a crutch for relaxation.
She also discussed her strategies for acquiring new coaching clients, which include leveraging social media, networking, and participating in local activities and women’s groups.
We dove into the world of social media, with Jillian sharing what’s been working for her on IG. She emphasizes the power of genuine connection, personal stories, and well-written captions to drive engagement with potential new clients.
Don’t Miss Inside This Episode:
The importance of mindful eating: enjoying food or feeling comforted by it is not inherently a bad thing.
Effective strategies for acquiring clients that don’t always look like business networking: leveraging local activities, women’s groups, and social media for a fun and low-pressure approach.
The value of genuine engagement on social media and the importance of personalized communication in building authentic relationships that organically lead to clients self-selecting to work with you.
Creating impactful content for your coaching businesses, including sharing personal stories, well-written captions, and experimentation with different post formats on Instagram.
The value of using personalized video messages in emails to build relationships and trust with potential clients.
Links and products mentioned in today’s episode:
Alternative to BombBomb that I use: SendSpark.com
Use coupon code SCALEYOURSELF to get a 10% discount on SendSpark.com
Marisa Corcoran, the founder of The Copy Chat and The Copy Confidence Society.
Book recommendation: Atomic Habits by James Clear.
Get your free copy of Jillian’s 9 Healthy Snack & Breakfast Ideas for Meal Prep
About Jillian Beck-Rogers
Jillian Beck-Rogers is a Certified Health and Life Coach whose mission is to help busy professionals stop turning to food for comfort and start loving their bodies again. She helps people transform their relationships with food and exercise so they can have the energy and confidence they crave.
Jillian’s Website
Connect With Jillian on Social
Find Jillian on Instagram: @jillianbeckrogers
Jillian on LinkedIn: @jillianbeckrogers
About Your Host
Melissa Brown, MD – Coach, Author, Speaker, Teacher, and Podcast Host.
After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.
Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There’s such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.
Your content can impact massive amounts of people and positively change the world. You’ve got content in there inside you; let’s get it out into the world.
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She’s Got Content Facebook group:
Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook
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Transcript
Hello there, content creators. You're listening to the She's Got
Speaker:Content podcast, where it's all about creating content for
Speaker:your coaching business. I'm your host, Doctor Melissa
Speaker:Brown, and I'm here every week to help you get your content
Speaker:out of your head, out of your heart, and out there into the world
Speaker:where that information and your services can impact the
Speaker:most people. Get ready to take notes today, and
Speaker:then Take action, content creators. Let's dive in with
Speaker:today's episode because you've got content to get out
Speaker:there. Hi there, and welcome back to another episode
Speaker:of the She's Got Content podcast. My guest today is
Speaker:Jillian Beck Rogers, A certified health and life coach.
Speaker:Jillian is on a mission to help busy professionals transform
Speaker:their relationship with food and exercise so they can
Speaker:have the energy and the confidence they crave. I
Speaker:was talking with Jillian a while back about how she attracts clients at her
Speaker:business, and one word stood out. Relationships.
Speaker:So even though Jillian is not a relationship coach per
Speaker:se, that's what She's all about building
Speaker:relationships with referral partners, potential
Speaker:and eventual clients, and helping her clients
Speaker:Redefine and build healthy relationships with food
Speaker:and exercise. So I invited Jillian to come on
Speaker:the podcast to talk about relationships and inspire
Speaker:you to build all kinds of relationships in your coaching
Speaker:business too. Welcome, Jillian. Hi.
Speaker:Thank you for having me here. Oh, it's my pleasure.
Speaker:I like to get started with just asking A basic
Speaker:question, which is really easy to answer. How did you get involved in
Speaker:health coaching? That is the $1,000,000 question. So I used
Speaker:to actually work in fashion design. Very different from health
Speaker:coaching. And I lived in New York City for many years, and I thought
Speaker:that's all I ever wanted to do. Realize a few years in, this is
Speaker:not what I wanted to spend the rest of my life doing, and what the
Speaker:heck else am I gonna do? And after Through a lot of
Speaker:soul searching and really looking at what I wanted out of my
Speaker:career, what I wanted relationship wise with the people that I was
Speaker:working with, What I wanted to put out into the world, I wanted to put
Speaker:out more good into the world instead of more s h I
Speaker:t, I like to say. Fashion is very wasteful.
Speaker:And I looked at all of the things that I really cared about, movement,
Speaker:exercise, wanting to help people, healthy eating,
Speaker:Turning from a person who does not work out, being a person who does enjoy
Speaker:going to the gym, and moving their body, and looking at all of those things
Speaker:together and health coaching just really stood out to me. And so
Speaker:I became a health and and life coach, and here we
Speaker:are. Where did you get your training in health and life coaching?
Speaker:I went to HCI. So I got my certification there as
Speaker:a health and life coach, and I loved it.
Speaker:Awesome. I believe you went there too. Right? I went to IPEC,
Speaker:Institute For Professional Excellence in Coaching. Okay. I thought it was
Speaker:interesting. Is mostly focused on life coaching. Okay.
Speaker:Interesting. So you probably have a lot of insight
Speaker:about Corporate life, having spent
Speaker:that time in fashion. And just a little
Speaker:caveat, my granddaughter is leaving on Saturday
Speaker:for art school, and he wants to go into fashion design.
Speaker:Oh, how exciting. Yeah. So I'm just
Speaker:Curious what your answer to this question is gonna be. Because having spent
Speaker:that time in corporate life, what stood out for you
Speaker:regarding stress levels? Yeah. I've noticed and I
Speaker:think this is with a lot of industries, but stress is
Speaker:just the norm. And I think a lot of people wear it as a badge
Speaker:of honor, and I'm guilty of this myself. I think
Speaker:old habits die hard. I think people like
Speaker:to run around looking Extremely busy. Not that they aren't.
Speaker:They are. And the more stressed you are, the more
Speaker:important you feel and the more, I guess qualified
Speaker:you are for doing your job in a sense, and it almost just feels like
Speaker:if you're not stressed and running around crazy, then, you know, you need to be
Speaker:doing more. So, yeah, it was a very stressful
Speaker:environment. There's a lot of cooks in the kitchen as what I found to be
Speaker:the case. And it's just a very high stress environment where you're
Speaker:just go, go, go. And you may not have a set time
Speaker:that you can eat lunch or take a break for a second and things like
Speaker:that, so a lot of stress all of the time.
Speaker:That kinda reminds me of what medical practice was like for
Speaker:me. Oh, yeah. And no set times for meals,
Speaker:not time to exercise. If you took that time, it was like,
Speaker:well, you're taking away from patient time. It's just it's
Speaker:crazy because here you're giving all this advice to the parents of the
Speaker:patients because I was in pediatrics, And yet you're not able
Speaker:to well, it's very difficult. Let's put it that way. Mhmm. It's not that you're
Speaker:not able to, but it's difficult to spend that time for
Speaker:yourself to do that self care. Mhmm. Like, all this
Speaker:advice for other people to do what you're not able to do
Speaker:for yourself. It's hard because it makes you feel, in
Speaker:some ways, like a fraud if you're not doing what you're practicing what
Speaker:you preach. Mhmm. But I think in some ways, it's good having
Speaker:those experiences because it helps me relate to a lot of my clients.
Speaker:Because most of my clients, they're not business owners. A lot of them are working
Speaker:9 to fives in the corporate world. Some I even know from my past
Speaker:career as well. So just being able to relate to
Speaker:that Now that I do have a little bit more flexibility in my schedule
Speaker:being like a business owner Mhmm. It's nice to be able to relate to that
Speaker:feeling of Not having quite as much freedom with your schedule.
Speaker:Tell me about what you noticed with this
Speaker:high stress lifestyle And the connection with
Speaker:this concept of stress eating, relationship with food
Speaker:Mhmm. What was it that really stood out About that that you said, okay.
Speaker:This is gonna become my mission here. It didn't start out
Speaker:with that niche particularly, But I noticed of all the clients that
Speaker:I enjoyed I mean, I enjoyed all my clients, but the ones that I
Speaker:felt the most filled in helping them make
Speaker:their small achievements and their big wins. The thing they all
Speaker:had in common was they would turn to food for comfort when they were stressed,
Speaker:Bored or had anxiety over something, and the food was
Speaker:always just this comfort going back to. Either it reminded them of
Speaker:their childhood Or it was just something to help them get through the day when
Speaker:they were highly stressed and overcoming that
Speaker:feeling of Almost being at the mercy of your cravings and your food
Speaker:all the time, overcoming that was such a big win for them, and I really
Speaker:wanted to help people with that more. Yeah. I'm sure you
Speaker:probably find a lot of people who have that kind of a
Speaker:relationship with food in the high stress Industries.
Speaker:And coaching can be really high stress if you think about all the
Speaker:different aspects of a coaching Career.
Speaker:If you're launching a product or you got a new offering
Speaker:and that whole prelaunch
Speaker:Up to launch time, I can imagine that you probably could
Speaker:find a lot of coaches who might be in your
Speaker:Niche. Yeah. I mean, definitely. Even for myself, I have
Speaker:to watch myself. And I like to say because I'll tell people What I do
Speaker:a lot of time, and they'll be like, oh, I'm guilty of that. And they'll
Speaker:almost feel embarrassed is the sense that I get, and I almost want
Speaker:people to know that Enjoying food or feeling comforted by it is
Speaker:not inherently a bad thing. I think that it just becomes more of a
Speaker:problem if it's covering up A bigger problem
Speaker:underneath, which is probably like the source of stress or a truth you're not
Speaker:coming to terms with or something like that, Or it's leading to other health
Speaker:problems. If it's leading to unwanted weight gain or you're not feeling
Speaker:good about yourself, then it's a problem. Or if you just feel
Speaker:like you have zero control over your body and you're just at the mercy
Speaker:of your cravings, I think those are 3 things where I say maybe the
Speaker:Stress eating, comfort eating is becoming a little bit of a problem,
Speaker:and you're right. Coaches are not exempt from that. Like I said, even
Speaker:with myself, you know, if I'm launching or doing something where I'm
Speaker:nervous about the outcome, I can be highly stressed, and I have to catch
Speaker:myself in those moments where if I'm like, oh, I just wanna go get a
Speaker:handful of chocolate chips. And I'll be like, okay. So why do I
Speaker:want that? Am I actually hungry right now? Do I actually need Have I not
Speaker:eaten enough today? Am I actually deficient in some other mineral,
Speaker:and that's why I am craving some chocolate right now? That's another reason
Speaker:for cravings. Or a big one is I know a lot of people
Speaker:turn to a glass of wine every night in order to calm down. I
Speaker:typically try not to drink too much during the week. But if I find myself
Speaker:wanting to have a glass of wine to relax, and if it's coming off
Speaker:of the day where I'm highly stressed Or I feel like I'm using
Speaker:the glass of wine to calm myself down, I will not
Speaker:have it. I will just entirely skip it because I don't want it
Speaker:to be that crutch or that comfort food that's helping me to
Speaker:relax. I want to do it in a more Honest and
Speaker:healthy way that's actually nourishing me and not just covering up the
Speaker:problem. You're right. Coaches can have this problem as well. Yeah.
Speaker:Well, So many of those things that you just mentioned, I
Speaker:think I can relate to, and I'm sure that a lot of
Speaker:coaches and a lot of people that are listening Today can relate to that.
Speaker:I'm curious. What's been the best way for you to, up to
Speaker:this point, To get clients in your coaching business, where do most of them come
Speaker:from? When I really start to think about it, I think the
Speaker:2 biggest things are meeting people in real life,
Speaker:fashion way and referrals. So
Speaker:meeting folks in real life, I do a lot of things locally. I just moved
Speaker:to Los Angeles in the last year and a half after Being in New York
Speaker:City for eight and a half years, and so a
Speaker:little bit of a change, but still a big city. And so it
Speaker:turns out you gotta go out and find new friends and get to know the
Speaker:area. So I've been doing a lot of women's groups and Activities
Speaker:all over Los Angeles. I do local hiking,
Speaker:group activities, and things like that, And I usually tend
Speaker:to connect with people on Instagram afterwards. And I don't go
Speaker:into a lot of these things looking for clients per se. It's more so to
Speaker:make friends and just make Connections, relationships, relationships.
Speaker:And I've connected with them on Instagram afterwards, and some of those
Speaker:pan out to be people who are looking for Some help and are
Speaker:interested in a health coach, and having my content on Instagram has
Speaker:been very helpful for them to connect with me further. I had a girl
Speaker:that I was just having dinner with. We were just being friends. I had
Speaker:no idea she was interested whatsoever, and she actually brought it up. Like, can you
Speaker:be my health coach and asking me all these questions? And it was because she
Speaker:saw my Instagram after. That's how we connected. I actually didn't say at all what
Speaker:I had done for my career when we met. So it was
Speaker:nice to have that there that she was able to see my content.
Speaker:Okay. So meeting people in person, which now, thank heavens, with
Speaker:COVID restrictions behind us, Then you can actually
Speaker:do that, networking in person, if you will. And it
Speaker:sounds like you just incorporate your networking into your
Speaker:daily life because some of these groups that you're actually
Speaker:meeting people who are potential or eventual clients,
Speaker:These groups are not necessarily a business networking
Speaker:group. No. And I do a lot of networking that are more
Speaker:business related as well, and I've met people through their connect with them
Speaker:further on social media and take it from there. But, yeah, a lot
Speaker:of these are just fun things that I do because I'm very big in trying
Speaker:to have fun in my business. There was a period in my last career where
Speaker:I wasn't having fun anymore, and I know business is not all
Speaker:fun, but I want to have a good time. So I feel
Speaker:most genuine In making those relationships,
Speaker:when I'm doing it in a fun way that's low key, low
Speaker:pressure, and doing, like, a fun activity Or getting to know my
Speaker:city. Yeah. A lot of these are not business groups. They are just
Speaker:fun activities for women Here in Los Angeles.
Speaker:That kinda reminds me oh, gosh. It's probably going back.
Speaker:Maybe close to 10 years ago, there was a woman who started this thing called
Speaker:Staycation, and it was
Speaker:day activities in the area where people could all get
Speaker:together and do something fun, and it was a networking
Speaker:disguised as fun things that you could do, but it was really networking. And it
Speaker:was really popular. It was really a cool event. We
Speaker:did things like a bunch of women got together at, like a Bobby Brown
Speaker:makeup place, and everybody had their makeup up done. And it was just it was
Speaker:like a real cool bonding experience, and I think there was a spa
Speaker:kind of a good one. Yeah. And they gave special
Speaker:rates for the day for the people who were participating.
Speaker:So yeah. Those are the kinds of things where you're gonna meet
Speaker:people and you're not really necessarily thinking
Speaker:about, oh, okay. I've gotta get clients here. But
Speaker:Those relationships are built with activities
Speaker:like that. So Mhmm. Yeah. Much more fun.
Speaker:Tell me about referrals. How do you get referrals from other
Speaker:people who may know someone who wants to connect with
Speaker:you? I could probably be more strategic about this in the future, but
Speaker:so far, it's just kind of come to me. Sometimes I will reach
Speaker:out and ask people if they know of anybody. But the people that have
Speaker:come to me actually didn't even necessarily realize that they were a
Speaker:referral, But somebody had referred them to me. They checked out my social media.
Speaker:They saw what I was about Okay. Or they had joined one of my free
Speaker:events. I Did a free wellness challenge that was a few weeks, and that was
Speaker:really, really fun. And 1 of the women had joined that, and then we
Speaker:started working together afterwards. They get into my world. They see my content.
Speaker:They see a little bit more about what I'm about. And
Speaker:then we have a call together, and they start Working with me.
Speaker:Okay. Well, I'm sure that a lot of the content creators here listening
Speaker:want to know, because you've mentioned it a few times about how
Speaker:You continue the conversation over in Instagram. What type of content
Speaker:do you find helps connect with your ideal client the most? And I'm
Speaker:Assuming that most of that would be connection
Speaker:through Instagram or social media or
Speaker:Fill in the blanks. Tell us how that works for you. Yeah.
Speaker:So for me, the most content I focus on is
Speaker:social media and email. Mhmm. I have a love hate
Speaker:relationship with social media. Oh, don't we all?
Speaker:Yeah. Don't we all? And I'm primarily on Instagram. Some
Speaker:days I love it. Some days I hate it. But
Speaker:I do find I feel like the most genuine version of myself when
Speaker:I get to engage on Instagram, and I am
Speaker:in that mode of really enjoying it. And I really like to
Speaker:focus on putting a mix of personal and professional onto my
Speaker:Instagram. I think some people may find that debatable.
Speaker:Like, it just needs to be very professional, but I find that
Speaker:people go there and find out more about you, but they really connect with you
Speaker:more when I'm sharing pictures of my dog or fun
Speaker:things that I've done on the weekend. You've got the most cute the cutest
Speaker:dog. I'm obsessed with her. So, yeah, I'm trying to not have her completely
Speaker:take over my Instagram, but we're getting there pretty close. But,
Speaker:yeah, I feel like People get to know you more when you share just
Speaker:personal things about you that aren't necessarily business related.
Speaker:They like who they're seeing, and they will be more likely to then engage
Speaker:with my other more business professional content.
Speaker:Mhmm. And I've really had to learn to try to let
Speaker:go a little bit about obsessing over
Speaker:the vanity metrics and how much engagement I'm having,
Speaker:especially when it's how to post or things that are a little bit
Speaker:more business forward because
Speaker:people may not engage, but, clearly, people have been reading it and refer to it
Speaker:because they tell me before they get on a call with me, oh, I Looked
Speaker:at all your different posts, and I really resonated with this, this, and this.
Speaker:Or they'll DM me in the comments and reply when I said DM
Speaker:me call or something like that. Okay. And they'll start a conversation in the
Speaker:DMs. So, clearly, people do read it even though, like, sometimes I'd
Speaker:never even heard of them before. I had no idea they were paying attention, so
Speaker:it's good to just have there and not get obsessed with
Speaker:the metrics around it. Well and that kind of falls under
Speaker:the category that I Called do the activity and let go of the outcome
Speaker:because you just don't know. I had an experience,
Speaker:actually, this week where I got an email from somebody
Speaker:who responded to an email I had sent out 2 months ago.
Speaker:And she said she had been just scrolling through her
Speaker:Inbox and the subject line jumped out at
Speaker:her. Mhmm. And she read it, and she just hit reply and
Speaker:said, I needed to hear this. I needed to hear it today. Even
Speaker:though you wrote this 2 months ago, I needed to hear this today, and thank
Speaker:you so much for putting this out, for writing it, which
Speaker:made my day. I'm so sorry. Like the best feedback to hear?
Speaker:Yes. And I thanked her for that feedback because I said you just made my
Speaker:day. And that just goes to
Speaker:show, we don't know what kind of impact we're making on a day to day
Speaker:basis. So just do the activity, let go of the outcome, And
Speaker:it's all worth it. It's all worth it. And I will
Speaker:admit, I'm not always the best with that, But you're right.
Speaker:It's in knowing, like, I tend to I work
Speaker:very fast. I'm pretty quick, I would say answering messages,
Speaker:answering emails, things like that. But it's good to take a step
Speaker:back and remember that other people have things going on, especially
Speaker:When you are mostly b to c, like, people have lives. They may not
Speaker:answer your email for 2 months, but that doesn't mean that people aren't reading
Speaker:it. So that's a good reminder. Right. Right. And then especially if you're putting out
Speaker:a newsletter and you're giving valuable information, that type of
Speaker:content in your newsletter where you don't Always get responses
Speaker:from people. Mhmm. And they may be reading it,
Speaker:enjoying it, and then continuing to read it week after week, but
Speaker:not necessarily tell you that they're reading it because I've done
Speaker:that where I haven't actually hit reply and told somebody, wow. I love
Speaker:these emails. I know. I do that all the time. Yeah. I
Speaker:rarely do reply. So yeah. It's important to build that
Speaker:relationship with the people in the email list, and I I
Speaker:think it was Kate Doster who recently said, if you're not sending your emails
Speaker:out on a regular basis and you're ghosting the people on
Speaker:your list, You can't be building a relationship with somebody you're ghosting.
Speaker:So just do the activity and let go of the outcome.
Speaker:True. Yeah. Words of wisdom. Right.
Speaker:Curious. What tool have you found to be most effective
Speaker:for getting clients? Yes. I
Speaker:really love BombBomb videos. I mean, I get very nervous before
Speaker:I'm about to do them, but I feel so relieved
Speaker:And enjoy it more once I just get going. Just doing, like,
Speaker:the 1st step and then just getting started is always the hardest
Speaker:thing. Mhmm. But I like BombBomb videos
Speaker:because I mean, ironically, I don't really actually love video. I'm trying to
Speaker:learn to love video Mhmm. And get better with it,
Speaker:that I can really I love the
Speaker:personal touch, though. Like, it's nice to just be able to have
Speaker:somebody hear your voice see your face and give them a personalized
Speaker:message. Sometimes I'll even be silly, and I have, like, a paddle with, like, their
Speaker:name written on it. So because I remember receiving one of those myself from
Speaker:another coach who I actually got that inspiration from the idea. And the
Speaker:fact that I saw my name on a sign from this
Speaker:Pretty mega coach that she took the time to make a video
Speaker:just for me was really huge, and I think
Speaker:that personal touch, Yeah. So nice. We're talking about
Speaker:building relationships, and, wow, that just puts your know, like, and trust
Speaker:factor on steroids. So BombBomb
Speaker:I don't know if there might be others that are like BombBomb, but
Speaker:BombBomb is that Personalized video that can be sent
Speaker:through email. Right? Yeah. That's the tool we're talking about
Speaker:here. Yeah. And I know some people who I'm trying to think of what
Speaker:another one was called. It's escaping me. But I know some
Speaker:people will just send a video message from their phone.
Speaker:The nice thing about BombBomb is you can you have to pay for it. So,
Speaker:you know, there's that added factor, but you get to track it. You
Speaker:can see if they've opened it. They can reply to it. It has a lot
Speaker:more metrics that you can gauge if people are actually viewing
Speaker:your video rather than it just going out in TV ether, and you have no
Speaker:idea if somebody's seen it. Mhmm. So it's nice for that as
Speaker:well. I always send a BombBomb video after I have a
Speaker:discovery call with a potential client. And if they want to
Speaker:think it over, we usually connect a few days later, like, a week. But I'll
Speaker:send them a couple of emails in between, and one of them has a little
Speaker:video message from me just Talking about what we had talked about in our
Speaker:call, what I'm excited about for them, and just a very
Speaker:genuine message from me. And half the time, I've had them even
Speaker:cancel our follow-up call and be like, I've decided I'm gonna join, and
Speaker:just having that personal video really helps people
Speaker:Make a decision either way. Individualized attention is
Speaker:really, really important with building the relationships and getting people to know
Speaker:and like and trust you. I I wanted to ask you when we were talking
Speaker:about the content that you put out on Instagram and how you
Speaker:make connections with people in your DMs,
Speaker:do you have any specific strategies that you can share regarding
Speaker:Instagram? Do you post a story every day? Do you do
Speaker:Carousels, reels, tell us a little bit more about what you
Speaker:found works for you on Instagram. Yeah.
Speaker:And I feel like this is something I'm trying to hone
Speaker:and learn a little bit better myself and try different things.
Speaker:By no means have I mastered the formula,
Speaker:but what I have found so far is I do try to share
Speaker:my stories as much as possible. I try to share
Speaker:more personal things or, like, what I'm eating or, like, I went to
Speaker:the gym with my husband and I took a sweaty selfie. Sweaty selfies are something
Speaker:that I have A lot of my clients do. Like, when they've done a workout,
Speaker:they send me their sweaty selfie. Like, I did it, and it is really motivating
Speaker:for them. So once in a while, I try to share A sweaty selfie when
Speaker:I've come back from the climbing gym. So I'll share things
Speaker:like that in my stories. I try to, every single Monday,
Speaker:share a what's happening this week, a story
Speaker:and explaining what's on my agenda. Am I meeting with clients?
Speaker:Am I following up with people? Am I doing A podcast or other
Speaker:things that people can maybe look out for. So I try
Speaker:to be somewhat consistent in my stories without feeling
Speaker:like I'm just trying to put something out there for the sake of
Speaker:putting it out there because then that starts to feel a little bit less genuine.
Speaker:Yeah. And then in terms of content, I try to rotate between
Speaker:doing just the image posts, a carousel post,
Speaker:sharing more information, and then some reels.
Speaker:I've found I am very much a writer. I really
Speaker:enjoy writing. I'm not as comfortable, like I said, with
Speaker:video. I'm trying to get Better with that. Mhmm. So it's very natural for
Speaker:me to enjoy writing my captions. Like, that is something I enjoy
Speaker:doing unless I'm just not in a creative mood, but
Speaker:I enjoy writing out captions,
Speaker:and a lot of times, I will just put that with an image
Speaker:that I have. And, Yeah. That's where most of my
Speaker:content, I guess, comes from is I like to think it out and write it
Speaker:out well first and repurpose that into email sometimes
Speaker:or repurpose it into a blog post or vice versa,
Speaker:things like that. It sounds like there's still a lot
Speaker:of Still, there's always a lot of experimentation
Speaker:to hone what works best for your
Speaker:audience, what works best for you, And come to a balance
Speaker:between the 2 things. Right? Mhmm. Yeah. I find
Speaker:people really resonate the most when they can see your face. So if it is
Speaker:a real or a photo that is a selfie or a picture
Speaker:of me with my dog or just doing something where they can see who I
Speaker:am, That really resonates the most, I think, with people, and then I
Speaker:always make sure to have a well written caption or something that I do wanna
Speaker:share with people. Content that I've noticed doesn't get quite
Speaker:as much engagement, but I think it's important for it to be there. When I
Speaker:mentioned earlier, people will be consuming your Content whether you're really aware of it
Speaker:because of the metrics or not. So having things like the carousels where you
Speaker:share information Or how to post or use this
Speaker:tool or whatever. It may not be the sexiest
Speaker:posts, I like to say, We're the ones that get the most likes
Speaker:or something like that or the most comments, but people are consuming it, and it's
Speaker:important for that to be there. Almost like this. It's
Speaker:a more casual version of your website. There needs to be some information
Speaker:sprinkled in, but I find the most engagement comes with posts where
Speaker:people can really see who you are, see your face, Learn something about you
Speaker:as well as how you help people.
Speaker:Okay. That's very interesting. Let's just kind of
Speaker:Summarize here. We've been talking a lot about relationships
Speaker:and how you build the relationships with your referral
Speaker:partners, Meeting people, taking that
Speaker:conversation over to Instagram, and
Speaker:and it sounds like then the next step for you would be a discovery
Speaker:call. Yeah. If somebody is interested in
Speaker:working with me and having a health coach And just learning more about the
Speaker:program, I open it up 4 times a year. I think next year, I might
Speaker:do 3, but that's usually when I do my discovery calls for at
Speaker:least 4 to 6 weeks. It's a free discovery call. It's
Speaker:almost like a sampling of free coaching as well as
Speaker:learning about the program. Okay. So
Speaker:your program is a group program, or is it all 1 on 1?
Speaker:No. So it's all 1 on 1, and it's month to month Health
Speaker:coaching support. You can do it for as little as I think 3
Speaker:months is my minimum, but I always tell people, give yourself the
Speaker:gift of a long term commitment because, generally, you're
Speaker:gonna see the most traction and the most change if you
Speaker:stick with it for, I would say even at least 6 months depending on
Speaker:what your goals are, but a lot of my clients have been with me for
Speaker:a year, if not more, or going on a year. And they've
Speaker:just been growing a lot. And it's just a great relationship to be able to
Speaker:do it month to month and have that support for as long as you need.
Speaker:Ongoing support. Alright. I have this
Speaker:little section in the podcast interview where I ask
Speaker:a few questions that I call fast on your feet questions. Oh,
Speaker:boy. Don't overthink these questions, but I just wanted to
Speaker:help The audience here get to know you a little bit better.
Speaker:So here we go. What's the best business advice you've
Speaker:ever been given? Well, I mean, I guess I would say this seems very appropriate
Speaker:for what we're talking about, but, honestly, I would say, and this
Speaker:is Probably from every business coach I've talked to,
Speaker:but most recently, I would credit it to Marissa, is
Speaker:really building community and relationships is the
Speaker:most important thing. I think especially in the beginning, you have
Speaker:this mindset of, well, I can do it all myself, and I can do
Speaker:this on my own. And I wasn't leaning into
Speaker:relationships quite as much, and it was so lonely, and it
Speaker:just was a lot harder to grow. So really leaning into
Speaker:relationships with your peers and other people you can
Speaker:collaborate with, other coaches, Leaning into other business
Speaker:coaches and people that can help you to grow as well as the relationships you're
Speaker:building with potential clients as well. Building relationships is honestly
Speaker:just the number one thing that you need to focus on. You can't do it
Speaker:all by yourself. That's for sure. Oh, that is so
Speaker:true. And just to clarify, it's Marisa Corcoran that were that you were talking
Speaker:about. Right? Yes. The lovely Marisa Corcoran. Yes. We both
Speaker:love Marissa. Second question. What's a favorite
Speaker:book? Personal growth and development, business related,
Speaker:Or it could be a fictional book. What book would you recommend everyone
Speaker:read and why? So I'm trying to become a
Speaker:better reader, and I joined a book club this to work
Speaker:on that. So I've been reading more than normal, and
Speaker:I'm reading I'm in the middle of a book right now that I think is
Speaker:great. The book that I would probably recommend
Speaker:I feel like this is very basic and every coach is already probably aware of
Speaker:this, but Atomic Habits. Oh, yes. It's a
Speaker:oldie but goodie, and I use a lot of the
Speaker:tools that are in the book and apply them to my
Speaker:clients, and it really has helped them achieve a lot of breakthroughs.
Speaker:It helps me with building habits and things like that. I think
Speaker:it's easy to apply to somebody who's not a coach and is just living a
Speaker:normal life. Yeah. That's a great job. Habits is really
Speaker:Useful and practical and applicable to your life. Alright. I'm gonna
Speaker:ditto that. I love that book. Alright. And then here's the last
Speaker:question. If you had 1 takeaway from our talk today,
Speaker:what nugget would you want everyone to leave with?
Speaker:I would just say that lean into the
Speaker:relationships that you have. Lean into
Speaker:the People that are already in your circle, be open to making new
Speaker:relationships. Go out there and have fun making relationships,
Speaker:not necessarily looking to get clients, But just to
Speaker:expand your horizons, find a new cute restaurant, have an
Speaker:activity that you got to enjoy, maybe meet a few new people,
Speaker:Maybe something will come of it. Maybe you'll just make a new friend. Maybe you'll
Speaker:find your next client. But just have fun doing it and
Speaker:let go of the expectation or the outcome that's attached to
Speaker:it. Oh, such a mic drop
Speaker:moment right there. Alright. I know that there are gonna be people
Speaker:who would love to connect With you further. So how can people
Speaker:make that further connection with you and learn more about your work?
Speaker:You can follow me on Instagram. That's primarily where I'm at
Speaker:at Jillian Beck Rogers. I'm also on LinkedIn. Not
Speaker:quite as active on LinkedIn, but follow me on Instagram. And
Speaker:then I have a free gift that you can get on my website or
Speaker:through the link in my Instagram bio. It's my 9 healthy snack
Speaker:and breakfast ideas. It is full recipes and really
Speaker:cute little illustrations that I did myself, but it's a fun
Speaker:yeah. It's a fun thing you can print out, and the idea was for it
Speaker:to be kept in your kitchen, and it has the full recipes
Speaker:for very simple, easy breakfast and snack recipes that you can
Speaker:make ahead for the week So that if you are busy and
Speaker:running around, you can have these things to keep your blood sugar
Speaker:from spiking and keep your energy up and feel really good in your
Speaker:body and have those ahead of time. And you can grab
Speaker:that at jillianhealthandwellness.comforward/snack
Speaker:Dash breakfast dash ideas. And it's my 9 healthy snack and
Speaker:breakfast ideas. Beautiful. Okay. I'm gonna put all of
Speaker:those links where you can connect with Jillian. That'll
Speaker:all be in the show notes, so don't have to worry about writing it down
Speaker:right now. Just Make sure that you look into the show notes and get all
Speaker:the connection links and the link to get
Speaker:that 9 healthy breakfast and snacks
Speaker:From Jillian. I can't wait to look at that because I wanna see
Speaker:your illustrations too. I had a lot of fun putting it together. I love
Speaker:writing recipes, but Doing the illustrations with it was just so
Speaker:I try to incorporate fun into what I'm doing. Yeah. Yeah. That's how I do
Speaker:it. Absolutely. Awesome. Well, Thank
Speaker:you so much for all this great information, Jelaine. It's been such a pleasure
Speaker:having you here on the show today. Thank you for having me. This is really
Speaker:fun. And thank you all for tuning in to this
Speaker:episode of the She's Got Content podcast. And remember,
Speaker:you've got a mission to reach the people you're meant to help. Getting
Speaker:your expert content out of your head and out of your heart
Speaker:and out there into the world is the way you'll accomplish that.
Speaker:You've got content. Be sure you're sharing it everywhere. See you
Speaker:again next week. Thank you for tuning in to this episode
Speaker:of the She's Got Content podcast. I hope you got at least 1
Speaker:nugget to take action on this week. If you got value from
Speaker:today's episode, I would be so grateful When you leave a 5 star
Speaker:rating wherever you listen to podcast, it only takes a second, and it really
Speaker:helps me get my message out to impact even more people so they
Speaker:can, in turn, keep the ripple going. If you're listening on Apple
Speaker:Podcasts and leave a review of the show, it would really make my
Speaker:day, and you just might receive Steve a shout out on the show as my
Speaker:content creator of the week when I read out your review. And
Speaker:last but never least, if you want an endless supply of just right
Speaker:ideas For content you can write about for your blog post,
Speaker:your emails, your videos, podcast episodes, all the content
Speaker:things, then you wanna head over to my website at she's got
Speaker:content.comforward/content, and pick up your free
Speaker:workbook. Never run out of content ideas. Look for that link in
Speaker:the show notes today along with the other links mentioned in today's
Speaker:episode. Until next time, content creators. You've got an
Speaker:audience waiting to hear from you, and you've got content to share with them.
Speaker:Stop being the best kept secret and make a bigger impact when
Speaker:you've got Content out there in the world.