Are You Making These Email Marketing Mistakes?

By Melissa Brown, MD

Karon Thackston

You think you’re doing everything right–ticking all the boxes for the perfect email. You just know you’ve got it right this time and you’re sure you’ve finally cracked the code. . . you know your audience will love this one.

However, instead of the cha-ching sound of sales coming in from that email, you hear . . .  nothing.

Crickets.   🦗

Karon Thackston of Marketing Words knows just how that feels and she wants to help you avoid it. She shared 5 email marketing fails that doom your conversion rates. These are brilliant!

According to Karon, these 5 fails (aka mistakes) that can doom your conversion are:

“Skipping the planning phase.
Not varying your email copywriting style.
Not sending enough promotional emails.
Pretending to be someone else.
Always inserting a PS on persuasive emails.”

Which of these fails might you recognize in your own email marketing strategy? The good news is once you spot it, you can work on improving it. You can get all the in-between details for each of these ‘fails’ in Karon’s full article here.

And if you want to go even deeper into email marketing, check out what’s inside Karon’s course, Email Advantage. You can even get a 25% discount if you use the special coupon code, EMAIL, that Karon gave me!

This blog post may contain recommendations for products, services, and events. In some cases, the links provided are affiliate links. That means that if you click on the link and then buy a product at the site recommended, you won't pay a penny more and the author may earn compensation as a thank you. You can be assured that any of the promoted products have personally been used by or researched by the author for you and found to be high quality before being recommended. 

About the author

Dr. Melissa Brown's career journey has always had an element of teaching. After retirement from clinical pediatric practice, Dr. Brown has taught and mentored as a healthy lifestyle coach, author, and speaker. She currently teaches solopreneurs and coaches how to stop being the world's best-kept secret. Her mission is to help you: Create great content. Impact people. Change the world.

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