[SGC-17]Artificial Intelligence, ChatGPT, and Content Creation

Hello there, Content Creators. You're listening to the She's Got Content podcast where it's all about creating content for your coaching business. I'm your host, Dr. Melissa Brown, and I'm here every week to help you get your content out of your head, out of your heart, and out there into the world where that information and your services can impact the most people. Get ready to take notes today and then take action, Content Creators. Let's dive in with today's episode because you've got content to get out there. Hello, and welcome back content creators. Today, I'd like to talk about something you've most likely heard about since I feel like everyone's talking about it for weeks now. Oh, maybe even months. That would be AI artificial intelligence. And more specifically, I want to talk about ChatGPT. ChatGPT is a unique and intuitive language generation model. It was developed by OpenAI. And it seems to be the talk of the internet now. If you don't know who OpenAI is, from their website, I found this: OpenAI is an AI research and deployment company. Their mission is to ensure that artificial general intelligence benefits all of humanity. So we can all remain calm. These bots from OpenAI are not poised to take over the world. Well, at least I hope they're not. So, yes, ChatGPT is a bot. Specifically, it's a conversational AI model that can respond to text-based inputs. It got its name, the GPT part, due to the generative pre-training transformer architecture model, which is pre-trained on a large data set of text. And it can generate human- like responses to prompts. Now I've heard and I've read that some people think AI in general is going to take over the work of writers and copywriters for generating articles, web copy, sales copy, emails, and content in general for businesses. Basically put writers out of business. Well, I don't think that's going to happen. I do see great potential for AI. And ChatGPT in particular has great promise to help coaches, solopreneurs, creatives and small businesses streamline their content creation. So prepare to have your mind blown for some new and some useful ways to use this tool to help generate more content much more quickly. First off, let me say that I've only been tinkering with this ChatGPT for a short while. And it's definitely impressed me so far. By no means is it a magic wand, but it's pretty close with some of the things it can do. Today's talk is not going to be a full in-depth dive into chat GPT, but my early thoughts here for what you can start test -driving it to do for you right now. I know the model is constantly being improved and there's more and more coming down the pipeline. That said I'm just skimming the surface. I'm sure. I wanted to get the conversation here started and have you take it for a spin and see what you think of it too. Let's get started with a couple of ways I've found ChatGPT can help you save time and frustration with your content creation. And maybe even save you some money if you're outsourcing this. One thing you do want to be aware of. You want to be very specific in your instructions to the ChatGPT bot. If you want to avoid having to request it to rewrite or revise the answers. That's always an option though, to get closer to what you're looking for. Supply more detailed instructions and ask it to rewrite or regenerate its last response. Right now. ChatGPT is available for no cost, although I don't know how long that's gonna last. But let's just assume that you do have to pay for each rewrite in the future. So learning how to do this now with the fewest rewrites, I think might be the most beneficial way to go with learning how to use this ChatGPT bot. So let's dive in., If you're among those folks who resist doing outlines for your blog post or information content, you can ask ChatGPT to create an outline based on the topic, the keywords or a title that you want. Give it some specifics to work with in the beginning. Or you could just leave it pretty vague and then drill down in the direction you'd like to take that article with repeated revisions. Once you have an outline that you're happy with then you can ask ChatGPT to fill in the content around each subtopic, or each section, or you could take the outline and then just write the article yourself. So just use ChatGPT for an outline. Personally, if asking the bot to create a blog article, I would not directly publish what AI creates. I still think you're better served and your audience too, when you edit and personalize the AI results. The AI bots may eventually be able to speak in your voice with the writing, but unless you're a famous writer or copywriter, or you use it repeatedly over and over, so you train it with your own voice, in the beginning especially it hasn't sampled enough of your writing to reproduce that voice. So if you have articles that are written in AI, use them as a starting point, like a basic recipe you find online that you modify to suit the taste of yourself and your family or your dinner guests. You make that recipe your own creation by adding in a few different ingredients or some spices, or by making some substitutions for some of the items in the basic recipe. So the final dish you present to everyone is recognizable as that original dish you started with, but it's got your own personal spin on it. That's why grandma's cooking was so different from the recipe book she owned. She had modified them although she may not have documented them in the books. You'll do the same for the AI article you get from ChatGPT or any of the AI sources. Add your own personal stories on the topic. Add in some anecdotes. Or maybe some case studies that only you would have access to. You'll want to edit the text somewhat to flow more in line with how you normally write, using more specific words, phrases. Throw in some of the sayings like you naturally would in your own original writing. And change up the title. You can even get ChatGPT to give you a list of suggestions for titles for specific articles too. Even counting the time spent editing AI content, you're still going to save time and effort over starting from scratch when you're trying to create an original piece of content. Another thing I see ChatGPT being useful for is to edit that huge stack of PLR you've got sitting on your hard drive. Now, if you're not familiar with P L R, that stands for private label rights content, PLR, PLR content is pre-written content that comes with a license that allows you to use, modify, edit ,claim authorship, and publish that content. P L R licenses vary from seller to seller. So you always want to read the license that comes with PLR to know what you can do with it and what you can do to it. PLR can be purchased and used as is, although I wouldn't recommend doing that. I always teach that it's best to modify and customize it before you use any PLR or done for you content on your website, in your blog, or in your marketing materials. That's because PLR is sold to multiple buyers. And if everyone published it as is, then good old Google and the search engines are not going to like that. The advantage of using ChatGPT to rewrite or edit your PLR content is that it can save time and effort compared to rewriting that PLR content yourself from the start. Rewriting or even just light editing of PLR is the main stumbling block that keeps most PLR on people's hard drives and it's never implemented or published. People tell me they don't know how to edit it. They don't know what to change or what to add to it, to make it truly their own. All those doubts and indecisions can be erased now by using these tools. AI technology can help you finally get your best bang for the bucks you've already sunk into purchasing that PLR. And finally get to use it to create those blog posts or podcast or video scripts, or even create eBooks, courses, workshops, you name it. You may have all kinds of PLR sitting on your hard drive that you have not yet used. One way you can use ChatGPT to rewrite your PLR content is to input the existing PLR text into the model and then fine tune it to suit the specific needs of your project. The model can be trained to make the text more engaging, more interesting, change the tone or style of the writing, or add some new information, or your own examples. You give the model a specific prompt or set of instructions and even a sample of the desired output to edit the text that you've inputted. You can also use ChatGPT to edit PLR content by asking it to generate new and unique content based on the existing PLR text you provide to it. Simply add it into the model and ask it to expand on the information and ideas. This can be really useful for creating new content that's similar in tone and style to the original PLR text but adds new insights, maybe new perspectives, new examples that are customized to you and truly makes this final uniquely your own. I want to emphasize that while ChatGPT can be used to rewrite this PLR content, before you hit publish, it's always best to thoroughly read through the generated output. Make sure that it's accurate, it's unique and it passes Copyscape and plagiarism checkers. Here's one more idea for using AI technology. So many people say they struggle with writing captions for social media images. Well, just ask ChatGPT to create some options for you. I played with this several times, inputting different photo descriptions and the options that ChatGPT came up with were so clever. So witty. And some of those options even looked really good to use for email subject lines or as a blog post article title too. So there you have it. A little snippet of what AI and specifically ChatGPT can do to help jumpstart your content creation. I'm sure we're going to be hearing more in the future about this technology and what it's going to be able to do for you. Have a play with it and see how long it takes you to go from idea to finished project by using this tool. I'd love to hear what you have to say. Until next week, Content Creators. Keep sharing your content out into the world because that's how you'll connect with all those people looking for you and your solutions. Thank you for tuning into this episode of the She's Got Content podcast. I hope you got at least one nugget to take action on this week. If you got value from today's episode, I would be so grateful when you leave a five star rating wherever you listen to podcasts. It only takes a second and it really helps me get my message out to impact even more people so they can in turn, keep the ripple going. If you're listening on Apple Podcast and leave a review of the show, it would really make my day, and you just might receive a shout out on the show as my Content Creator of the week when I read out your review. And last but never least, if you want an endless supply of just right ideas for content you can write about for your blog post, your emails, your videos, podcast episodes, all the content things, then you wanna head over to my website at shesgotcontent.com/content and pick up your free workbook, Never Run Out of Content Ideas. Look for that link in the show notes today along with the other links mentioned in today's episode. Until next time, Content Creators, you've got an audience waiting to hear from you and you've got content to share with them. Stop being the best kept secret and make a bigger impact when you've got content out there in the world.