How does a Board-certified psychiatrist become a business mindset coach for Christian mompreneurs? Celia Varghese listened to that inner voice that whispered to her that she had finally found the place where she was called to serve.
And once she said yes to this special calling — this niche where she felt right at home, she has consistently put together the pieces of her coaching business to serve a community of her just-right people.
One of the first things she quickly discovered is to serve her audience with resources that mompreneurs can consume in the nooks and crannies of their busy day. A compelling lead magnet quiz has been the answer to building Celia’s email list. This tool serves her audience by helping them identify their specific entrepreneurial God-given gifts.
Listen to Episode 31 of The She’s Got Content podcast where Celia describes her journey of finding her niche and developing her lead magnet quiz for her mompreneur audience.
Don’t Miss Inside This Episode:
- Learn about the importance of listening to your inner voice and the impact it has on the success of your business. If there’s a voice inside you that’s telling you something’s not right–listen to it. Likewise, that voice can tell you when you’re on the path to your life’s purpose.
- Why coaches will want to consider creating a lead magnet quiz instead of the usual PDFs, eBooks, or worksheets. The conversion rate that Celia is experiencing with her quiz is well above the industry standard for other forms of lead magnets.
- The most important thing you’ll want to nail down with clarity before you begin creating your quiz. Once you have this information solidly down, the rest of the quiz-creating process falls into place.
- Learn what type of quizzes perform the best for coaches. Also, discover how to easily segment your audience through your quiz results and how this helps you write more effective emails tailored to each specific segment.
Links and products mentioned in today’s episode:
Linda Sidhu Quiz Lab–This was the mentor and the course that Celia used for creating her quiz for Christian Mompreneurs.
Celia’s quiz: What is your God-given entrepreneurial gift?
About Celia Varghese
Celia is a board-certified psychiatrist with training in cognitive behavioral therapy and psychodynamic psychotherapy. She is also a certified life coach. Celia has integrated all of these skills and her career experiences to become a business mindset coach for Christian mompreneurs.
As a mama of one, Celia’s mission is to help all you Christian female mompreneurs navigate motherhood and business without sacrificing yourself and your faith.
Celia’s Website
Mindset Coach MD Celia’s quiz can also be accessed right from her home page on her website.
Connect With Celia on Social
Celia on Instagram: @MindsetCoachMD
Email Celia at Celia@mindsetcoachmd.com
About Your Host
Melissa Brown, MD – Coach, Author, Speaker, Teacher, and Podcast Host.
After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.
Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There’s such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.
Your content can impact massive amounts of people and positively change the world. You’ve got content in there inside you; let’s get it out into the world.
Check out these social media sites:
She’s Got Content Facebook group:
Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook
Thanks for listening!
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Transcript
One thing the experience also taught me. It's also really important to listen to
Speaker:your inner voice. Don't ignore that inner voice, because if it doesn't
Speaker:feel right, if it doesn't sit right, it's not going to end up being the
Speaker:results you want. It's going to manifest in every area of your business. So
Speaker:that was also an important lesson I learned when I did
Speaker:switch to the Christian mompreneur niche, because I wanted to make
Speaker:sure this felt aligned and this felt right, and my inner voice was saying, yes,
Speaker:this is the path for you. When I did the side gigs, it just fell
Speaker:slightly off. I didn't feel super connected, and that showed everywhere.
Speaker:Hello there, content creators. You're listening to The She's Got
Speaker:Content Podcast, where it's all about creating content for
Speaker:your coaching business. I'm your host, Dr. Melissa
Speaker:Brown, and I'm here every week to help you get your content out
Speaker:of your head, out of your heart, and out there into the
Speaker:world, where that information and your services can
Speaker:impact the most people. Get ready to take notes
Speaker:today and then take action. Content creators. Let's dive
Speaker:in with today's episode, because you've got content to get
Speaker:out there. Hello, and welcome back to another
Speaker:episode of The She's Got Content Podcast. My guest today is
Speaker:Celia Varghese, who probably has a cappuccino in her hand right
Speaker:now. That's because she's a coffee loving, laid
Speaker:back, Jesus loving, nerd tastic cheerleader. And if you
Speaker:don't know what a nerd, tastic cheerleader is, let's just say you'll
Speaker:definitely want one of those on your team. They make the very best
Speaker:coaches. Celia is not only a trained,
Speaker:certified life coach, she's also a board certified psychiatrist
Speaker:with training in cognitive behavioral therapy and
Speaker:psychodynamic psychotherapy. As a Christian
Speaker:mompreneur coach, Celia now integrates her experience and
Speaker:her vast skills to help Christian female entrepreneurs
Speaker:navigate motherhood and business without sacrificing themselves
Speaker:or their faith. Welcome, Celia. I'm so happy to have
Speaker:you here on the podcast. Thank you so much for having me, Melissa. I love
Speaker:being here. Great. Well, I'm sure
Speaker:that the listeners here are wondering about this
Speaker:leap, this leap that you've taken from psychiatrist to coach.
Speaker:So I'm just going to have you go right ahead and take over here and
Speaker:tell us how that came about. There's got to be a story behind how you
Speaker:got involved with coaching and coaching Christian
Speaker:entrepreneurs in general. So tell us.
Speaker:There's definitely a story. I started out my first job as an
Speaker:attending working at the VA, and over
Speaker:time, I started to burn out, and I was struggling
Speaker:with the burnout. At that time, I saw this blog
Speaker:post about one of the physicians using a coach. I'm like, oh, wow,
Speaker:I've never heard of that. I reached out to that person, I started
Speaker:coaching, and that was just so helpful with
Speaker:the burnout and just dealing with everything going on at that time. It helped that
Speaker:she was a physician too, so she understood where I was coming from. Oh,
Speaker:this coach that you hired, she was also a physician?
Speaker:Yeah, she spent burned out and working in the healthcare system. So
Speaker:I thought she would be a perfect fit at that time. Excellent. Okay,
Speaker:go on. It was so great. She helped me see my job wasn't
Speaker:all bad, that it was good and bad. She helped me see the positive
Speaker:aspects I've been doing at my job. And what I really appreciated at
Speaker:that time is that she helped me see how I
Speaker:was helping the patients versus putting it all on me and like, how stressed I
Speaker:am, how everything is going on where I was just feeling so tired and
Speaker:drained. Although, even though at the very end I decided to
Speaker:leave, I felt like I left on better terms than I normally would have had
Speaker:I not had a coach. And just having that support and just someone
Speaker:who understood really made a huge difference. So because of her
Speaker:coaching and just being through that experience, I have training in therapy
Speaker:and have done that. But this was a totally different feel to it because this
Speaker:was more positive focus and goal-focused in a sense. Like,
Speaker:what do you want your future to look like? How do we deal with what's
Speaker:happening right now? I wanted to know more about it. So I left my
Speaker:job and a month later joined Life Coach School and
Speaker:started my training and three months later got pregnant.
Speaker:I was basically dealing with the pregnancy while being in school as well.
Speaker:At that time. I wanted to help physicians have a
Speaker:side gig and be able to explore that and see if they wanted to career
Speaker:transition later on. That was suggested to me by my
Speaker:marketing coach at that time. This was in 2021.
Speaker:I wasn't too keen on it, but I was okay with it because, before that,
Speaker:my original niche was career transition because I was like, all
Speaker:right, I'm just going to do coaching forever and I'm not going to do anything
Speaker:else. But then he mentioned about the value of a side gig. Maybe
Speaker:people are not ready to completely career transition. Maybe a side gig might be a
Speaker:better route. So I did that, but I did that against my better judgment. And
Speaker:I felt that it wasn't right. And as I was working through it,
Speaker:it just did not resonate with me. And I could feel it and see it
Speaker:through my business. Like doors were closed. It was just not much movement was
Speaker:happening. So I attended this Christian coaching challenge
Speaker:on a random. And when I attended it, I felt
Speaker:like this was my community. Like they understood me, they got me. And
Speaker:the coach was actually coaching people on their niche at that
Speaker:time. And I spoke about my niche. I just don't feel aligned with this. This
Speaker:does not feel right. And he's like, what do you want to do, really? I
Speaker:want to help Christian moms who are struggling with their business and
Speaker:with motherhood and trying to make it work together, especially with
Speaker:young babies, because I think my son was under one year old at that point.
Speaker:Trying to juggle both was a full-time job, and that felt
Speaker:really passionate to me because once you've become a mom, it's a totally different ball.
Speaker:It's just so different. No one tells you about it until you actually
Speaker:live. Absolutely. Yeah. Oh, I can relate to this because
Speaker:my oldest was ten months old when I started
Speaker:medical school. Oh, wow. There were a handful of us
Speaker:females in the medical school class, and no
Speaker:one, hardly anybody was married and nobody had child.
Speaker:That was initiation under fire. And then by the
Speaker:time I started my residency, I had two. Wow.
Speaker:Yeah. That's a lot to juggle that in med school and residency. Yes. And
Speaker:there was nobody doing coach back then. You just had to kind of wing
Speaker:it. Right. But if there had been someone like you who
Speaker:was available to help somebody like
Speaker:me and I know there are a lot of women out there who need that
Speaker:kind of service, but okay, I digress. Go ahead.
Speaker:Go back to the story. So he was coaching me,
Speaker:and I was feeling more aligned with it, but I wanted to make sure that
Speaker:this felt right. So with more coaching and prayer, I finally decided
Speaker:to shift my niche to help Christian entrepreneurs who are struggling
Speaker:with motherhood and entrepreneurship and trying to manage that together without
Speaker:sacrificing themselves and their faith. Ever since then, I felt like this is where
Speaker:I'm called to be and to help those who need the help. One
Speaker:thing the experience also taught me, it's also really important to listen to your
Speaker:inner voice. Don't ignore that inner voice, because if it doesn't feel
Speaker:right, if it doesn't sit right, it's not going to end up being the results
Speaker:you want. It's going to manifest in every area of your business. So that
Speaker:was also an important lesson I learned when I did
Speaker:switch to the Christian mompreneur niche, because I wanted to make
Speaker:sure this felt aligned and this felt right. And my inner voice was saying, yes,
Speaker:this is the path for you. When I did the side gigs, it just felt
Speaker:slightly off. I didn't feel super connected, and that showed everywhere.
Speaker:That's such a great point, because if there's an internal
Speaker:conflict where you're not feeling aligned
Speaker:with the direction your business is going, there's going to
Speaker:be all sorts of roadblocks that you think, what is this
Speaker:happening? Right. You can look at there's an internal
Speaker:struggle here that's going on. And with coaching, it
Speaker:sounds like you saw a different path to take, and you
Speaker:feel like, oh, I finally arrived. I've got my people. I
Speaker:know where my people are. And I love that you
Speaker:were able to find that. Sometimes people go down a path and
Speaker:they're like, well, I'm too deep into this now. How can I
Speaker:extricate myself from it? So kudos
Speaker:to you for discovering that. And that
Speaker:experience can actually help you help other women too, who may be
Speaker:also not feeling aligned with their niche,
Speaker:right? Because there's a point in time
Speaker:where you need to pivot or you need to explore
Speaker:why it's not working. But if you're pivoting for the wrong
Speaker:reasons, then that's going to show because everything comes down
Speaker:to the core being how do you feel about what you're doing, how do you
Speaker:feel about your business, how do you feel about your niche, how do you feel
Speaker:overall with the direction it's going and then everything else stems
Speaker:outwardly. So definitely important to realize why you're doing
Speaker:it for the right reasons. Like for side gig, I knew from the
Speaker:beginning and I think the lesson I learned is also learning to speak up for
Speaker:myself and learning to be like, no, this doesn't sound right to me. Even
Speaker:though when I was listening to the marketing coach, I trusted him because he knew
Speaker:more than me. But yet my inner voice and what my intuition
Speaker:was telling me was, no, this doesn't feel right. You don't really believe in it,
Speaker:so how can you let this be your business? Whereas when I pivoted to
Speaker:the Christian mompreneur niche, that felt right, that felt
Speaker:aligned with what I believe and what I'm experiencing.
Speaker:And I could see myself really helping the Christian
Speaker:mompreneurs and also just as a preventative to get
Speaker:coached on it to make sure I'm doing it for the right reasons. So I
Speaker:think discerning that and having a good awareness of that because sometimes when things are
Speaker:not working out, you just want to pivot to something else. And try to and
Speaker:you don't want to just be running away from something that feels hard.
Speaker:Because online business coaching,
Speaker:if it was so easy, everybody would be doing it, right? There's
Speaker:a journey here and it's not meant to be
Speaker:completely a piece of cake, right? And sometimes
Speaker:as online business owners, we kind of like, oh,
Speaker:I don't want this to be so hard. Maybe I shouldn't be doing this. Let
Speaker:me look over here. This looks easier. I should do that, right?
Speaker:With a good coach like yourself, then you can help people kind
Speaker:of work through that. And it sounds like you had a really good coach
Speaker:helping you through that and for all the right reasons, you made the pivot.
Speaker:Yes. When business owners make a pivot,
Speaker:there's all that rebranding to do. And so
Speaker:I know that part of your
Speaker:rebranding was to create a quiz. And that's the thing that
Speaker:I really want to hone in here on today for our
Speaker:listeners. Because I think for a coach to have a
Speaker:quiz is a great idea. It's a great lead magnet. It helps
Speaker:to segment your audience. So let's talk a little bit about your
Speaker:quiz. Tell us about your quiz, how you decided
Speaker:to create this quiz, and go ahead and tell us all about it.
Speaker:Okay. With the quiz, I had tried so many different lead magnets
Speaker:before, like a PDF or workbook, and
Speaker:it didn't resonate the way that I thought it
Speaker:would. And I came across Linda Sidhu, who had
Speaker:Quiz Lab. I enrolled in it, and she taught me everything I knew about quizzes.
Speaker:What appealed to me about quizzes is that they're just so much fun to take.
Speaker:Remember back in the day when we were young and we would be like on
Speaker:Cosmopolitan and you were taking a quiz and see what oh, yes. Or sitting at
Speaker:the airport and you're just like, flipping through a magazine, and you took a quiz
Speaker:just while you're waiting for your flight to come? Oh, yes. It's fun, it's enjoyable.
Speaker:And that's what I wanted for my audience, a quiz that they love, that they
Speaker:enjoy, and that's not like, super long or takes too much time,
Speaker:because sometimes with lead magnets, you give a lot of
Speaker:value, but it requires you to do a lot of work in the beginning, depending
Speaker:on where you are in life. If you're a busy mom with young kids, it
Speaker:may not be too doable to work through a worksheet at that point.
Speaker:But if you do a quiz, you have an idea of where you're landing at,
Speaker:and you have the results page where it'll be fun to read, it won't take
Speaker:too much time, and it fits into your schedule as well.
Speaker:Great point for the busy mompreneur. They don't have a whole lot of time,
Speaker:so taking a two or three minute quiz, do you have a video on
Speaker:your results page? No, that's definitely on my to do list. I have
Speaker:mostly different sections on the. Results page, or I'm even thinking
Speaker:on the results page for your audience, an audio. Right.
Speaker:Something that they can listen to while they're changing diapers or they're
Speaker:doing other mom things as they're trying to catch up on some things on
Speaker:their business. That's a great point. I'm going to make a note of that.
Speaker:Yeah. We always have to think about what the audience, what they
Speaker:need in terms of their time and what are the things
Speaker:they have on their plate. And we know that a mom of a small child,
Speaker:baby, infant, toddler, small child, they
Speaker:have limited amounts of time to do certain things. So you're very smart
Speaker:to do a quiz that only takes a few minutes and then have
Speaker:their results that are customized based on their answers. Right.
Speaker:You brought up a great point with segmentation because since you have the results of
Speaker:the quiz, you have different aspects of the personality of who fits into what. So
Speaker:you actually tailor your emails to those who've taken your
Speaker:quiz. Absolutely. What is the name of your
Speaker:quiz and what are the
Speaker:different results. How many results? I guess let's focus there
Speaker:on just how many results, because I know if you're creating a
Speaker:quiz and you have a lot of different results, that's a lot of
Speaker:work. How did you hone in on that aspect of it?
Speaker:My quiz has four personality results, so I focused on four
Speaker:because four seems to be a good number, and I did it based on their
Speaker:personality. So the results that I have are
Speaker:trailblazer, torch bearer, servant leader, and tactician.
Speaker:And a trailblazer is someone who's visionary, who makes quick
Speaker:decisions, who's confident, who knows what they want in business and in
Speaker:motherhood. A torch bearer is someone who's more like the person
Speaker:who's the light of the room when you walk in. You know that person is
Speaker:definitely the one you need to speak to. And it's great with connecting and as
Speaker:a referral network. And a servant leader is the
Speaker:cheerleader who cheers everyone on and is so supportive of you, and
Speaker:who is the one you turn to because she'll listen to you. And the tactician
Speaker:is the one who loves data analysis and results. She's the
Speaker:one who if you have a question about how many people are opening my emails,
Speaker:this is good. Not good. This is what Google Analytics is telling me. She's definitely
Speaker:the one to go to because she knows how to read. Okay, all right,
Speaker:I love that. Is that based on DISC assessments?
Speaker:Yeah, that's based on the DISC assessment. Love it, love it. Okay, so
Speaker:you've got your four different results. What's the name of
Speaker:your quiz? What is your God given entrepreneurial gift?
Speaker:Okay, so a mompreneur comes along, sees your quiz, and they're
Speaker:like, I wonder which one of these I fall into and how
Speaker:long does it take for them to take your quiz? How many questions are there?
Speaker:There's nine questions and generally less than two minutes. Okay.
Speaker:Super short. Okay. And then they get their results
Speaker:page. And then you said you have different email
Speaker:sequences that go out based on which personality type
Speaker:they fit into, is that correct? Yes. So I have a welcome sequence,
Speaker:which is five emails in there for each of the personality type,
Speaker:and it's a little bit tailored towards them. So given what I know about the
Speaker:results, it changes the tone and language of the emails itself.
Speaker:And I also have a nurture sequence, but that's a little bit more broad. But
Speaker:the welcome sequence is more for the personality types.
Speaker:Okay. And they also get, as their first email, their quiz results
Speaker:just in case they want to look back at it again. It's always there in
Speaker:their email. Great. OK. Cecilia,
Speaker:it just seems like there's a lot that goes into creating a quiz. We
Speaker:have already talked about, well, you've got four results. Some people
Speaker:may think that they've got a lot more results. Of course, a lot more results
Speaker:are going to mean a lot more work. What's the most important thing to know
Speaker:before you start creating your quiz? The most important thing to
Speaker:know before starting a quiz is really knowing your ICA, which
Speaker:is your ideal client avatar, and knowing their pain
Speaker:points, what they want, in my case, like motherhood and business, their
Speaker:transformations, what worked, what didn't work. So what's really
Speaker:good is to actually speak to your ICA and get a sense of where they
Speaker:are and hear their words and hear how they're conveying it to
Speaker:you. And if that doesn't work, you'd always do a survey. But talking to your
Speaker:ICA is definitely vital, because what you think they
Speaker:may be struggling with may be different from what they're actually experiencing.
Speaker:And once you have a decent amount of ICA
Speaker:interviews you've done, then go through the data, go through the research, and then figure
Speaker:out, all right, maybe I should make my quiz based on
Speaker:what to do when you're struggling with trying to balance motherhood and business.
Speaker:Or maybe I should take my quiz on you're struggling with Mom's guilt. How do
Speaker:you cope with that? Or different aspects that you notice throughout the
Speaker:interview. So that's definitely one of the most important thing, because that defines your
Speaker:messaging, your positioning, everything, and also even how your quiz will
Speaker:perform. Okay, so when you said a decent number
Speaker:of ICA interviews, what would that look
Speaker:like? I know you can't give an exact number, but what would you
Speaker:suggest minimum? Five would be good. Ten would be great. All
Speaker:right, so we're not talking 100. It's five to ten. Now,
Speaker:if you could find 100, then you're probably going to have the best. Quiz ever
Speaker:online, but you don't need that. Five to ten would be plenty.
Speaker:So how do you go about scheduling these
Speaker:ICA interviews? I ask those who I
Speaker:think would fit that profile and send them an email and ask them and then
Speaker:send them a scheduling link for them to hop on a call for
Speaker:30 minutes. And sometimes I would post in groups that I'm in, hey,
Speaker:does anyone fit this criteria, and are they willing to talk to me in regards
Speaker:to market research? And many people are really helpful and love to
Speaker:help, so that's been pretty nice to hear. And also, when you get on
Speaker:the call, you kind of know when you're speaking to that person. Yes, this is
Speaker:definitely the person I want to work with versus, like, okay, maybe
Speaker:this is a bit off, but most of the time I'm like, yes, this is
Speaker:definitely the person. And so you jump into a zoom room
Speaker:and then record it so you can actually remember or transcribe
Speaker:it so that you can get the exact words that they used?
Speaker:Yes, definitely a zoom call and recording it because there's so much
Speaker:happening in those, like, 30 minutes that easier to go back and
Speaker:either transcribe it or write down notes from it.
Speaker:Okay, so you do your research. You got the ideal
Speaker:client avatar five to ten interviews, looking
Speaker:for different phrases, different words, pain
Speaker:points, how they describe it, and then you've sifted through
Speaker:this information, and then you decide how many different
Speaker:personality types you want and which direction,
Speaker:depending on the research that you've done. It sounds like then you could
Speaker:say, well, I want to focus this personality type. I
Speaker:want to focus this with them, and that with another
Speaker:personality type. Is that how it works? Kind of. So
Speaker:it's like taking all the data and then seeing where most
Speaker:of them fit, having the broad outline, and then focusing on the four
Speaker:personalities. And you kind of even see when you're focusing on the four
Speaker:personalities, for example, trailblazer, how they're like a visionary and they quick to
Speaker:make decisions and really know what they want. You see how the ICA
Speaker:fits into that and then you tailor your results into it. So you take different
Speaker:points and see where they are at and then put it together. How
Speaker:difficult was it to come up with questions and then the answers
Speaker:that would help put people into certain I hate to call them
Speaker:buckets, but you know what I mean, separate them into the different personality
Speaker:types. That part took a little bit time and
Speaker:reflection to definitely come up the questions and putting them in the buckets. I
Speaker:think it helped going back to the IC interviews and seeing what they said
Speaker:to help me pick certain questions and see where they
Speaker:would land. A lot of it's also trial and error, because even though you have
Speaker:the quiz and the questions, once you put it out there, it's also testing to
Speaker:see what's resonating and what's not resonating. Okay, that was another
Speaker:question I was going to ask. So you put it out, you've got to launch
Speaker:it at some point. And then you're constantly looking at your results, how
Speaker:many people have taken it, what the results are. The people that you
Speaker:then meet, you go back to look at what personality they
Speaker:have and did this really reflect their
Speaker:visionary or their trailblazer? You got
Speaker:it. So you're constantly then
Speaker:checking and revising and tweaking, I'm
Speaker:assuming, or you're constantly getting data. That's what yeah, you're constantly
Speaker:getting data. Whether you need to change or tweak it, that all depends on the
Speaker:data that you get. Yes, because I realized there was a question I had. How
Speaker:does your bestie describe you? That was my first question.
Speaker:But after looking at the data, I realized that might actually be a
Speaker:turn off. And people not taking my quiz because I didn't take into account
Speaker:that sometimes in motherhood it could be a bit lonely, along with entrepreneurship,
Speaker:and your friendships may not be as strong as they were when you might have
Speaker:been younger. So that question actually turned out to be maybe
Speaker:not the best first question to have. So I took that out, put something else,
Speaker:and then that actually ended up with better results. So you
Speaker:had tried PDFs or worksheets or things like that in the past
Speaker:and not gotten real good results with people taking
Speaker:the opportunity to opt in. How's it going
Speaker:now with the quiz, having a quiz? It's going better. My
Speaker:conversion rate is 65.2, which is wow.
Speaker:Yeah. That's excellent. Thank you. So that's been really
Speaker:good. I think it's different from the norm because you have a lot of
Speaker:PDFs and courses and stuff, but there's not too many quizzes out there.
Speaker:Yeah. And the fact that it doesn't take too much time and it's fun. I
Speaker:think that plays a lot into. It as well as we talked about before,
Speaker:knowing your audience and knowing the amount of time that they have and
Speaker:it's just a few minutes of their time to find out more about themselves
Speaker:with your particular audience especially, they think you're playing right into their
Speaker:needs right there. So
Speaker:65% conversion rate, that sounds like amazing.
Speaker:Whereas maybe, what, one or 2% with PDF or
Speaker:other kinds of lead magnets, depending on how
Speaker:compelling the audience seems to feel that might
Speaker:be. That's amazing. How long did it take you from start
Speaker:to finish to create your quiz? Oh, it took four
Speaker:months, actually quite a lot since I went through it with the Quiz Lab. We
Speaker:did it from beginning and end, so there was just a lot of moving parts
Speaker:with it between the questions, the results, the tech behind
Speaker:it, figuring out the title, figuring out the tagline, like all of it. So it
Speaker:took a lot of time, but I felt like it was worth it at the
Speaker:end because it sounds like it's one of my most favorite digital products that I
Speaker:ever created. So it's not something that you
Speaker:decide one day you're going to have and then the next day you slap it
Speaker:together and put it out there. It sounds like this is something that you need
Speaker:to spend your time. You've got to do that research first. You come
Speaker:up with your questions, you come up with your different categories
Speaker:for the different personalities. And that actually makes me
Speaker:think personality quiz. Is that the best type
Speaker:of quiz for coaches to create for their audience? I think
Speaker:so, because since you're a coach, you're working with different types of personalities
Speaker:and people like to know more about themselves. They're good at what not
Speaker:good at, and it's a natural drawing into your world. I
Speaker:would say personality quizzes because who doesn't love a good quiz? Who reveals, like, something
Speaker:about you didn't know or wish you knew about before? Good
Speaker:point. Is there anything else you think other coaches that are
Speaker:listening to this should know about creating a quiz for their
Speaker:audience? Just knowing that, yes, it takes time and effort,
Speaker:but it's so worth it at the end, you'll have a product that you love,
Speaker:the conversion rates are higher, you get to know your audience in a deeper level
Speaker:and that helps with doing the welcome nurture sequence and even
Speaker:your regular newsletter, how you speak to your audience. And it's just
Speaker:fun. Overall, I think this is like an opt in that's really enjoyable,
Speaker:which is important because sometimes business could get really in the day to day
Speaker:grind. Sometimes just having something fun makes it a little bit lighter.
Speaker:Love that. Awesome. Well, I could talk to you all day. I love this
Speaker:about quizzes. I've thought about having a quiz, but I just haven't taken the leap
Speaker:yet. So I'm going to go back and listen to this and take my
Speaker:notes again. And I really thank you for all
Speaker:this information and I'm sure that our audience will want to know
Speaker:how they can take your quiz. Great question, Melissa. So my
Speaker:quiz is located at
Speaker:www.mindsetcoachmd.com /
Speaker:quiz. And the title again is what is your God given entrepreneurial
Speaker:gift? And with my quiz, just wanted to mention that God
Speaker:created us with unique gifts and talents, but we might not be aware of what
Speaker:they are. So as a mother and entrepreneur, sometimes we get lost
Speaker:in doing everything supposed to be good at everything and don't have time for anything.
Speaker:We forget what we're naturally good at. So my quiz helps with
Speaker:unlocking the path that's right for you and showing you which one to lean into
Speaker:so you feel less overwhelmed and have a clearer path on what works well for
Speaker:when you navigate motherhood and entrepreneurship. So if this appeals for you,
Speaker:definitely take the quiz and let me know what your results are because I love
Speaker:hearing back from those who take the quiz. And I will
Speaker:put that link into the show notes. If you weren't able
Speaker:to write it down real fast, as Celia said it, that's
Speaker:fine. It will be in the Show Notes so you can always find it over
Speaker:there. Click over there and go over and take that quiz.
Speaker:What are other places that people might be able
Speaker:to find you? Are you on LinkedIn, Facebook? What are
Speaker:some other places that you might be found? I'm also on
Speaker:Instagram, so you can find me at
Speaker:instagram.com/mindsetCoachmd and
Speaker:you can also email me if you like at Celia@mindsetcoachmd.com
Speaker:as well.
Speaker:All of those links will be in the Show Notes. So listeners, you
Speaker:can go over to the Show Notes and find how to connect
Speaker:with Celia. Thank you so much, Celia, for being here. I really
Speaker:enjoyed our talk. Me too, and thank you so much for having me, Melissa. This
Speaker:has been great. And thank you listeners for tuning in to another
Speaker:episode of She's Got Content. Remember, you've
Speaker:got content and you've got an audience out there waiting to hear from you.
Speaker:So get your content out there. I hope you
Speaker:got at least one nugget to take action on this week. If you got
Speaker:value from today's episode. I would be so grateful when you leave a
Speaker:five-star rating wherever you listen to podcasts. It only takes a second
Speaker:and it really helps me get my message out to impact even more people
Speaker:so they can in turn keep the ripple going. If you want an endless
Speaker:supply of just right ideas for content you can write about for your
Speaker:blog post, your emails, your videos, podcast
Speaker:episodes, all the content things, then you want to head over to my
Speaker:website at
Speaker:ShesGotContent.com/content and pick up your free workbook. Never run out of content
Speaker:ideas. Look for that link in the Show Notes today, along with
Speaker:the other links mentioned in today's episode. Until
Speaker:next time, content creators. You've got an audience waiting to hear from you, and you've
Speaker:got content to share with them. Stop being the best-kept secret
Speaker:and make a bigger impact when you've got content out