Ever just want to ‘borrow someone’s brain’ to help you make sense of great business advice that might be going wrong for you for some reason?
Human behavior consultant Lisa Thurston helps solopreneurs cut through the overwhelm, overthinking, and wheel spinning that’s often so much a part of the early stages of business. Using a simple line of questioning with her assessment to learn more about her client’s values, personalities, and deep desires, she helps them swim through the sea of great business advice that might be wrong for them as an individual.
Listen to Lisa discuss three examples where great business advice went wrong and what to do instead.
Don’t Miss Inside This Episode:
- What is a human behavior consultant?
- How human behavior consultants help customize and plan the best business model for you, based on your likes, values, and your own personality.
- Three examples of generally great business advice and where it can go wrong for a specific individual.
- Why you might be struggling with content creation based on the business model you’ve currently got set up.
- Lisa’s tool for validating your business ideas–where ‘the rubber meets the road.’
Links and products mentioned in today’s episode:
Nail Your Niche Workbook and Skill Audit
Marisa Corcoran, founder of Copy Confidence Society and The Copy Chat.
About Lisa Thurston
Human Behavior Consultant, Lisa Thurston is all about helping solopreneurs gain clarity, maximize their potential, and shine in their fields of expertise.
From helping you maximize your strengths to creating your unique selling proposition to mapping out your customer journey, Lisa is obsessed with helping women solopreneurs create the life and business of their dreams.
Lisa’s Website
NOTE: Lisa’s website has changed since the recording date for this episode. She mentions in the audio that her website is LisaThurston.biz, but this is no longer current. The correct website is LisaThurston.cc, and the link below will take you to her current website.
Connect With Lisa on Social
Lisa Thurston on Instagram
About Your Host
Melissa Brown, MD – Coach, Author, Speaker, Teacher, and Podcast Host.
After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.
Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There’s such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.
Your content can impact massive amounts of people and positively change the world. You’ve got content in there inside you; let’s get it out into the world.
Check out these social media sites:
She’s Got Content Facebook group:
Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook
Thanks for listening!
Thanks so much for listening to this podcast. It means the world to me to have you here on this journey! If you got value from this episode, please share it on social media, and recommend it to your business besties.
Please leave feedback or questions about this episode in the comment section below.
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Transcript
Hello there, content creators. You're listening to the She's Got
Speaker:Content podcast, where it's all about creating content for
Speaker:your coaching business. I'm your host, Doctor Melissa
Speaker:Brown, and I'm here every week to help you get your content
Speaker:out of your head, out of your heart, and out there into the world
Speaker:where that information and your services can impact the
Speaker:most people. Get ready to take notes today, and
Speaker:then Take action, content creators. Let's dive in with
Speaker:today's episode because you've got content to get out
Speaker:there. Welcome back, content creators, to another episode
Speaker:of She's Got Content podcast. Today, I have as a
Speaker:guest, Lisa Thurston. She is the queen
Speaker:of overthinkers anonymous, for solopreneurs.
Speaker:Let's have a big, big welcome to Lisa Thurston. Hey,
Speaker:Lisa. How you doing today? Hi, Melissa. Thank you so much for having
Speaker:me. Awesome. Well, I think we Probably have an
Speaker:epidemic of overthinkers amongst solopreneurs. At least I am gonna
Speaker:raise my hand and say, that's something that I have been guilty of . .
Speaker:. trying to work on that. And overthinking leads to
Speaker:overwhelm. And I know that that's one of the big focuses
Speaker:that you have in your business. Tell us a little bit about what
Speaker:it is that you do, Lisa. Absolutely. I am
Speaker:certified as a human behavior consultant. I got certified in 2010, and
Speaker:I've worked with people all over the spectrum, helping them with
Speaker:all kinds of areas. But in 2019, I decided I wanted
Speaker:to shift to help businesses. I have just seen
Speaker:so many people, whether it be choosing a career or figuring
Speaker:out what Kind of business to start. It's just so confusing, and they have so
Speaker:many false starts and so much overwhelm and frustration, especially,
Speaker:I would say, since covid So the past couple years so
Speaker:many people have been trying to start home based businesses on their own and
Speaker:there is so much just overwhelm, frustration.
Speaker:They overthink everything, and I gotta raise my hand on
Speaker:that as well because It's just a real thing. There's just so many
Speaker:opportunities and thank goodness there's just so many talented
Speaker:and brilliant people out there, but how do you focus and choose What
Speaker:kind of business to start, which then just leads to frustration
Speaker:and procrastination or just confusion when they
Speaker:try to put their message out there because it's okay. I'm gonna do this. Well,
Speaker:now I'm doing this too. And, oh, yeah, I have this other thing that I
Speaker:do and it just confuses everyone and just
Speaker:Stops the potential or hinders the potential of the entrepreneur
Speaker:and the people that they're trying to reach. And so I love maximizing
Speaker:potential in Helping people find out what they're great at, how to bring their
Speaker:ideas together into something that's just they're excited about, that
Speaker:helps a lot of people. It's just something that I love and I love helping
Speaker:people with. Awesome. So needed.
Speaker:Absolutely. There are so many people that have false starts or
Speaker:Restarts or rebranding, and there's a place
Speaker:for that. But if we can get started right from the get
Speaker:go with something that is best
Speaker:meant for us, almost like customized. And like you said, like,
Speaker:I'm doing this. I'm doing that. It's almost like the smorgasbord
Speaker:of ideas that some people feel like they've gotta put everything in
Speaker:there In order to be successful, but I guess you're here
Speaker:to tell us that that's not necessarily true.
Speaker:Absolutely. Yes. There's just so many situations out there
Speaker:and, again, so much potential and we all have our unique gifts. And
Speaker:I just had a client Say, I just needed somebody else's brain. So when you
Speaker:can get that outside perspective looking at your situation,
Speaker:it's not that you can't figure it out. It's just You're too close to the
Speaker:situation. Tell us again, you're a human behavioral
Speaker:Human behavior consultant. So Consultant. Right. Tell us about
Speaker:what is, For those who don't know, what is a human behavioral
Speaker:consultant? So our very first
Speaker:session when you work with me is an assessment. And so what
Speaker:we do is not so much
Speaker:a list of hard questions. My clients actually love it because I say, hey. It's
Speaker:not difficult. You come in. I ask you multiple choice questions and I don't
Speaker:know is a completely perfect answer. I need you to be honest with me.
Speaker:I don't want you to fabricate something just to Try to get through
Speaker:the test or actually, that's what we do a lot as business owners. We try
Speaker:to get an answer out there without being clear on what it is. And
Speaker:so I ask you really simple questions like,
Speaker:hey. At the end of a long day, would you rather shut your door and
Speaker:read a book, or do you need to go out with friends and just kind
Speaker:of Get some of that energy out there. What does your perfect evening look like?
Speaker:And simple questions like that. And we just talk through it and it
Speaker:brings us closer and closer to What I call a profile,
Speaker:and then we go through that profile. The q and a we have is
Speaker:about behaviors and your preferences, how you make decisions,
Speaker:How you're energized, things like that. And then this all comes together
Speaker:to something that we then verify and say, okay. Does this sound like you? Yes
Speaker:or no? We adjust Until we find your perfect fit, and then we say,
Speaker:alright. Well, let's look at these behaviors. You said this is
Speaker:true, and then these are the things you're considering for your business.
Speaker:Let's talk about how this fits together. So
Speaker:you say that you love being with people. If you have 3 decisions for your
Speaker:business, Which one does that fit with
Speaker:or what takes away from it or how does this really energize
Speaker:you most? We just bring all these pieces together and talk through
Speaker:your business. And it doesn't mean necessarily you have to just choose 1. I have
Speaker:a client I'm working with right now where she has Three things that seem
Speaker:unrelated, but when we talked about it, the thread that came
Speaker:through all of them was freedom. These are 3 aspects of
Speaker:her life that she felt She needed to
Speaker:maximize in order to have the kind of freedom she wanted.
Speaker:And so she wants to help other people And she just didn't see
Speaker:that thread before and she didn't see who she was trying to help before. But
Speaker:once we brought all that together, We had a whole lot of Ah Ha moments,
Speaker:and we went from her feeling stuck
Speaker:and confused and unclear And actually creating
Speaker:businesses that were hindering her freedom to
Speaker:creating something that just allows her to explore and dip
Speaker:her toes Short term into different things, meet the needs of
Speaker:the people that she wants, and just she's just so excited and passionate about it.
Speaker:That make sense? That makes Total sense. It's like
Speaker:you connect the dots. You had this person who had the
Speaker:3 different things that she wanted to do, and Some
Speaker:business advisers might say, oh, you gotta pick 1. You can't do all
Speaker:3 of them, but you really got to connect The dots for
Speaker:her to create something that I'm sure is gonna take the world
Speaker:by storm. Awesome. And it's still very niche. It still meets
Speaker:1 audience, Fulfilling one problem, but it doesn't tie
Speaker:her into any particular thing other than,
Speaker:alright, It actually is. This is what you wish you had
Speaker:had to help you solve this problem. You're creating it to
Speaker:help others. And so She still has the framework that a
Speaker:typical business coach would say she needs to have. It's just done in
Speaker:a completely unique way that fits her. Right. It's all
Speaker:customized, it sounds like. Absolutely. Yep. Okay. That is
Speaker:a beautiful thing. Well, when we're talking about Customized.
Speaker:I know today we're talking about business advice,
Speaker:great business advice gone wrong. And when you think
Speaker:about hiring a coach or
Speaker:talking to somebody about business and you get advice,
Speaker:They're generally giving generic advice.
Speaker:True? General and you have 2 This isn't
Speaker:cutting anyone down, but if you're going to meet a wide
Speaker:audience and create a book, create a course, anything like
Speaker:that, it has to be Somewhat general to meet the
Speaker:general need. Mhmm. But there becomes a point where
Speaker:you just get oversaturated information. Your mind just
Speaker:Goes crazy with ideas and then it just it gunks up. It
Speaker:just gets stuck or you get on this wheel that you just keep going
Speaker:around and around. Okay. I like this, but This and then
Speaker:but that but that. And then you just can't land on
Speaker:anything. And so that's when you need me. That's when you need, As my one
Speaker:client says, somebody else's brain to just help you think clearly through
Speaker:it in a very objective way, not, Oh,
Speaker:what about this idea? Did you try that idea? There's a lot of advice out
Speaker:there, but sometimes you just need someone to say, alright.
Speaker:This is who you are and this is how you're uniquely gifted.
Speaker:This is the potential I see. This is where you're passionate. I see your
Speaker:eyes light up when you talk about that, And you kinda get blaise
Speaker:when you talk about that. And you need that extra input and someone
Speaker:to help you not just come up with ideas, but then take the proper next
Speaker:steps to creating, validating,
Speaker:and maybe seeing potential that you don't see or has been around the
Speaker:business world long enough that they know possibilities are out there or maybe
Speaker:what's emerging, things like that. Right. It sounds like you help people
Speaker:really think outside the box looking at
Speaker:This human behavior and their
Speaker:personality, their values, all of those things kind of distilled into
Speaker:1. Right. So there is the general content that works for a lot
Speaker:of people, but I am there to help the people that it doesn't
Speaker:work for. Okay. Let's dive into that. Let's talk about some
Speaker:of this great business advice gone wrong and sort of
Speaker:how that may have come about and how
Speaker:you might be able to identify it for someone. So you got some
Speaker:examples there? I do. So the 1st piece of business
Speaker:advice that is good, but sometimes it can go wrong and actually
Speaker:went wrong for me. So the first one was
Speaker:find a pain point that you have found a solution to. And
Speaker:that's awesome. And actually, my current business, I do do
Speaker:that. But time that went wrong for me,
Speaker:I hate cooking. And I found a product
Speaker:that really helped me simplify cooking, and it was something that I
Speaker:could resell. And I was so excited about it.
Speaker:I'm like, alright. I just gotten that advice and you've checked those boxes, click, click,
Speaker:click, good commission, good this, good that. I'm like, alright. I can totally do
Speaker:that. Put the business plan together. And then I
Speaker:realized I had to create content for it All the
Speaker:time, forever. On a topic
Speaker:that you don't like, cooking. So that meant
Speaker:I had to get in the kitchen, which I hate being in the kitchen, and
Speaker:get out ingredients, which I hate getting out ingredients and
Speaker:cutting and sorting and filming and looking
Speaker:happy about doing this task that I absolutely hated.
Speaker:So this Solution that I was solving, less time in the
Speaker:kitchen, was creating more time in the kitchen.
Speaker:Oh, wow. Yeah. So,
Speaker:yeah, when you're doing that, when you're creating content, people will see how
Speaker:you feel about it. You can't really fake your enthusiasm.
Speaker:And so when you're choosing a business, it's great
Speaker:if you have a pain point that you solved. You can really
Speaker:relate to your client. But think about that long term
Speaker:creating content. You have to be in that headspace
Speaker:and be excited and passionate. You have to make it contagious or
Speaker:people aren't gonna want it. Right. And so if you're feeling forced
Speaker:or frustrated or whatever when you're trying to imagine, alright, For
Speaker:me, in the kitchen cutting things up, I just didn't even think about that
Speaker:aspect of it. So you can't build a business
Speaker:around something that is continuing to cause you pain
Speaker:if creating content about it is causing you pain. So, yeah,
Speaker:Yeah. If the solution turns into something that you love and you wanna tell the
Speaker:world about it and show them and demonstrate it, etcetera, all the
Speaker:time, that's great. But if it's going to create a situation
Speaker:that's causing you dread, then, yeah, you should probably
Speaker:move past that one onto another idea. Right. Keep moving. Keep
Speaker:asking yourself, what else could I possibly pick as a business
Speaker:idea? That's such a great point because if you are immersing
Speaker:yourself Into the content creation of
Speaker:something that you found a solution
Speaker:for this pain point that You initially had you found a solution
Speaker:for it, but then you have to go back to the pain point repeatedly
Speaker:just to get that content and live in it To get that content
Speaker:created for selling your solution,
Speaker:Yeah. I don't think that would last too long with most people, But you're right.
Speaker:That is great. It's great business advice for
Speaker:some people. It that it's not for everyone.
Speaker:One size does not fit all. Right. One size does not
Speaker:fit all. Okay. Alright. So are there
Speaker:other great Advices that you have
Speaker:discovered were not so right for some people? This is an
Speaker:iffy one because there's good and bad to it. Again, you have to think through
Speaker:it. So the second one is just pick something you're good at and do it.
Speaker:Sure. It needs to be something that you're good at, but just pick
Speaker:something you're good at and do it. There's some issues there.
Speaker:1 client, she's very administrative. And
Speaker:so she's like, alright. I think I'm gonna be a VA, a
Speaker:virtual assistant. People can just I can go in their business
Speaker:and they say, alright, this is what I need done and I just do it.
Speaker:And that is great for a lot of people. When we
Speaker:started doing her assessment, we realized that she's a natural
Speaker:leader. So I was talking to her, and I said, listen.
Speaker:You are the kind of person who is great at going into a
Speaker:business, Identifying what's wrong and figuring out how to fix
Speaker:it. How are you going to do when you go into a business and
Speaker:say, hey. I'll do whatever you need to do, And you've identified these
Speaker:5 things wrong and you know the solutions, but they just want you to do
Speaker:what they tell you to do. How is that gonna sit with you? You could
Speaker:see her face. She was just kind of
Speaker:that would not go well because that part of her that
Speaker:knows How to fix things is gonna be squashed, and she's just
Speaker:gonna be frustrated every day working for that person knowing I can
Speaker:fix this, this, this, this, and this, But instead, I'm just doing these
Speaker:mundane tasks that aren't using my gifts. That's
Speaker:so good because identifying that for a person before they get
Speaker:into that frustrated mode of, I just don't I don't
Speaker:wanna do this because I know that this is wrong, But
Speaker:because you're taking orders from the business owner, you
Speaker:gotta bite your tongue and just do it. And then because this is someone
Speaker:who wants to work from home, That's gonna spill out somewhere. That's
Speaker:gonna spill out to your husband. That's gonna spill out onto your kids, and that
Speaker:tension is going to bleed. You're not the kind of person that can close the
Speaker:door on that and walk away. Right. Yeah. And this is what
Speaker:you're looking for in a home business. It's something that you can
Speaker:Thrive in so that then you can close the door and be there with your
Speaker:family. So with a situation like
Speaker:that, Where you identify that the person is more of a natural
Speaker:born leader and has these skills in, let's
Speaker:say, Dubsado. Would a better
Speaker:idea be for her to go into something that's more consulting
Speaker:or going into somebody's Dubsado The way it's
Speaker:set up and identifying where they have their problems. So
Speaker:she's more of a consultant than a VA. We've identified
Speaker:she needs to be Seen as an expert, so she has the authority to
Speaker:go in and say she's not invited in to just do their task. She's
Speaker:invited in to identify problems, be the expert, and then come up
Speaker:with solutions. And so that is what we came up with her is to
Speaker:become a Dubsado expert. And we're actually still in the process,
Speaker:can Still, she needs to niche down and everything. So she didn't have
Speaker:that skill set to begin with, but we just looked at different
Speaker:options for her. And then she did a little research to narrow it
Speaker:down, and so that is what she's chosen is Dubsado. She's gonna be niched down
Speaker:even more. But, yes, She's a natural leader, but she needs that
Speaker:authority so the people recognize her as that and a place to
Speaker:target it. So that's what she's doing is she is Partnering with a
Speaker:Dubsado expert, learning the area of expertise, learning
Speaker:the system so that she can come in and say, I'm gonna focus on
Speaker:workloads or I'm gonna focus on what do coaches need or what
Speaker:do service you know, that part is still being worked out. But
Speaker:absolutely, she's going in Right. Figuring it out so that she can have that
Speaker:authority and work in her gift in a way that she
Speaker:can then close the door on it And then be with her family without
Speaker:constantly thinking or being frustrated about what's going on.
Speaker:Yeah. That's beautiful. To be able to identify that
Speaker:and actually channel your gifts into
Speaker:something that's not gonna frustrate you. And when you say she's
Speaker:niching down, so for instance, it would be like she could
Speaker:become a Dubsado expert for home stagers
Speaker:and then identify people who already had Dubsado set up
Speaker:and say, I think you need to or maybe want to
Speaker:change this. Or even a new home stager, she could set it
Speaker:up right from the get go and say, this is the way you
Speaker:need to do it. Teach people to do it and then be on to the
Speaker:next person. She's not the one who continues to do it on a day to
Speaker:day basis. Or even one thing she's considering
Speaker:is once she goes in and learns it, she can create an agency
Speaker:so she can hire and manage so she can get that
Speaker:Recurring income, so she doesn't always have to chase clients, but yet
Speaker:she's actually a teacher right now and that's what she's trying to get out of.
Speaker:So it's very natural for her to Become a teacher. Equip
Speaker:people. Put it out there so they can do it, and she can just get
Speaker:a percentage of the recurring income. Mhmm. Identifying her
Speaker:as having those leadership qualities would really lend her to a lot of
Speaker:things like an agency Yes. Having that as her business.
Speaker:So Yeah. Well, are there other examples
Speaker:of great business advice gone wrong that you I have one last one
Speaker:for you. So Okay. Again, this is good advice,
Speaker:but it doesn't always work well. So just target the past
Speaker:version of yourself. I have a client who
Speaker:again, she has an area that she's passionate about, but it's because of a lot
Speaker:of things that she's been through. And so people are telling her, listen.
Speaker:Your target audience is the past version of yourself, just 1 or 2 steps behind
Speaker:where you currently are, Which is awesome for a lot of businesses.
Speaker:It makes you very relatable, very passionate. People will follow that,
Speaker:but for her, she's coming out of a traumatic event. And
Speaker:she's like, I can't handle that. I do not even wanna talk to
Speaker:the person who is the past version of myself. It's very triggering for her at
Speaker:this point. Mhmm. And so as we work through
Speaker:that, we did the assessment and we
Speaker:realized that her superpower, so to speak, is to inspire
Speaker:and motivate people. And so we went
Speaker:through the whole thing and we realized, okay, she doesn't wanna talk to the past
Speaker:version of herself Because they can be very
Speaker:depressing and they just wanna vent a lot. They want someone to hear them because
Speaker:they're in a situation where people don't typically Understand or
Speaker:relate. And so when they find someone who can get it, they just wanna blah,
Speaker:get it all out there. Mhmm. Mhmm. And so She's like, I can't handle
Speaker:that. I'm like, alright. Well, let's tweak your message so that it's
Speaker:targeting this particular audience and say, who are ready To move
Speaker:forward and take the steps to become the best version of their selves, to
Speaker:maximize their potential, and things like that. And that is a
Speaker:qualifier And she can just speak to
Speaker:that desire to move forward rather than
Speaker:to the person in the middle of the pain. That
Speaker:is such a great example of what my mentor,
Speaker:Marisa Corcoran, calls calling in the
Speaker:Tiggers. Okay. Okay. Yeah. If you
Speaker:are focusing on pain points or
Speaker:where someone is And they're wallowing
Speaker:in I mean, I'm not saying that as a derogatory, but somebody
Speaker:who's not ready to take action to move themself
Speaker:Forward like a Tigger. You know how they're always bouncing around? They're taking action. They're
Speaker:doing. But if they're an Eeyore, an Eeyore
Speaker:is very much into
Speaker:their negative stuff. You know what I
Speaker:mean? If you're calling in that former Part of yourself
Speaker:or that former version of yourself who may have been
Speaker:an Eeyore, and and you're not calling in the Tiggers, but
Speaker:you wanna work with the Tiggers. Then, yeah.
Speaker:That would not be the best advice for a person who wants
Speaker:to Really work with somebody who's past the point
Speaker:of being in the problem, and they want to be
Speaker:in the solution. So Right. And to be fair,
Speaker:the person who is ready to move forward is a past version of herself or
Speaker:a past and current version. It's just really taking a sliver.
Speaker:It's not what she went to mentally or emotionally.
Speaker:So it was just redirecting that. But again, she
Speaker:recognized right away, that is not what I wanna create content for. That is
Speaker:not who I wanna talk to. That's not who I can engage with right
Speaker:now. She just needed to know how to redirect it
Speaker:and to oh, it's okay to call out that little sliver that was for
Speaker:her felt like 10 minutes Go. Or maybe something that she's constantly trying to
Speaker:chase. She has the ability now to create that environment
Speaker:for herself and for others to move
Speaker:forward and have that community that she didn't have before.
Speaker:Such an important thing because then the more people that she can pull
Speaker:in, Magnetize into her world and help
Speaker:at the point where they're ready to move forward. That will actually
Speaker:Show those. I'll call them the Eeyores, but the people who are really in the
Speaker:problem and not looking at the solution, they can
Speaker:see. Wow. There really is a way out of this
Speaker:because of all the people that she's helping at that point.
Speaker:I love that. Knowing that, okay, when I'm ready, there is a place, for
Speaker:me. Yes. Okay. So, yes,
Speaker:this just really hits home about great business advice
Speaker:is not for everyone. You've got 3 great examples
Speaker:here of where it was great business advice, but it was the
Speaker:wrong person or maybe the wrong time or the
Speaker:wrong sliver of the person, and that
Speaker:really is an important point because A lot of times we
Speaker:think, alright. Well, they're telling me I've gotta do it this way. Just think
Speaker:about an earlier version of myself. But then if that's a
Speaker:traumatic Past version, you don't wanna be
Speaker:sitting in that all the time and rehashing with
Speaker:your clients And going back through that yourself if
Speaker:it's still a trigger for you. Right. So
Speaker:I love that. I never really thought about a human
Speaker:behavioral consultant being, like,
Speaker:the person to go to for this Overthinking, this
Speaker:overwhelm, this spinning of the wheels when one is niche
Speaker:niche how does one say that? Niching down. I
Speaker:say it different every time. But niching down, you really just pointed
Speaker:out how important that is that solopreneurs really understand
Speaker:themselves, in order to be able to
Speaker:be successful and not frustrated,
Speaker:overwhelmed and just overthinking.
Speaker:It takes so much time and energy
Speaker:and, honestly, emotional expense, if
Speaker:you can just work through that as early as possible.
Speaker:I think we all go through certain phases of business just like,
Speaker:a a baby becoming a toddler. That's a business growth as well. And so there's
Speaker:it's an important part of the process. But, yeah, when you know
Speaker:something you know in your gut. I got something here, but I can't
Speaker:clarify it. That's when you need someone like me who can just come
Speaker:in and very logically, just help you
Speaker:through the process, maybe see things from a different perspective,
Speaker:bring pieces together that you didn't know could be brought together.
Speaker:Connect the dots. Yes. Yeah. And I know
Speaker:you've got a gift for our listeners today, can you tell us about that? Because
Speaker:I think that's gonna help with what you just said about this helping to
Speaker:find your place and niche down. Tell us about it.
Speaker:Yeah. So I would love to give for free to your audience
Speaker:a workbook I've created called Nail Your Niche. And so it is
Speaker:something that you can work through on your own help you identify your
Speaker:skills and talents. It actually has a skill audit in there
Speaker:with this neat little thing that helps you narrow it down
Speaker:so you can focus on just a few of them. And
Speaker:then from there, it can help you validate your ideas and create a marketing
Speaker:plan. It is a great start for your listeners with they're like,
Speaker:alright. I have a few ideas or even no
Speaker:ideas, and I definitely wanna start a business. It can certainly
Speaker:help move them a lot faster through that process.
Speaker:That sounds wonderful. And for those who are listening and they're
Speaker:of the overthinking anonymous fan
Speaker:club. And maybe they've got a business, but something's just not right. Like you
Speaker:said before, something's not right, but they can't put their
Speaker:finger on it. Would this be something that might help them to go through that
Speaker:skill assessment and some of these questions to try and
Speaker:figure out what that might be? Honestly, anytime you can put something
Speaker:down on paper, it really helps you think a little bit more clearly through
Speaker:it. Again, the audit Plus the validating is so huge. It's
Speaker:something that's so easy and very tempting to
Speaker:skip over. It's fun to ideate. It's fun to come up with all the
Speaker:ideas. But validating that offer, that's
Speaker:where the rubber meets the road Yes. Where it's like, alright. I
Speaker:think it's a great idea. Sure. It sounds fun. There are a lot of possibilities,
Speaker:but is it what people are really looking for? Are they really ready to invest
Speaker:in it? Those are the types of things that Not
Speaker:as fun, but so important. And this helps you walk through some
Speaker:of that. I'll make sure that the link For that
Speaker:is in the show notes. Lisa, what is the name of your website?
Speaker:Where are you on the web? Just lisathurston.cc.
Speaker:Okay. And it's t h u r s t o
Speaker:n. Right? Okay. And where do you hang
Speaker:out on social media? Where can people connect or Find you on social.
Speaker:On Instagram, you can find me @coachingwithlisaT
Speaker:Well, this has been such a great talk. I've learned so much, and I
Speaker:think that our audience is gonna really, really get value out of
Speaker:this. And everybody get over there and get your free copy of
Speaker:the Nail Your Niche workbook. Yes.
Speaker:Alright. Thank you so much, Lisa, for being here today. And
Speaker:Thank you, Melissa. Alright. And thank you, audience. Thank you all
Speaker:the listeners for tuning in for another episode of She's Got
Speaker:Content. We'll be back next week. Thank you for tuning in
Speaker:to this episode of the She's Got Content podcast. I
Speaker:hope you got at least 1 nugget to take action on this week. If
Speaker:you got value from today's episode, I would be so grateful when you leave
Speaker:a 5 star rating wherever you listen to podcast. It only takes a
Speaker:second, and it really helps me get my message out to impact even more
Speaker:people so they can, in turn, keep the ripple going. If you're listening
Speaker:on Apple Podcasts and leave a review of the show, it would really
Speaker:make my day, and you just might receive a shout out on the show as
Speaker:my content Creator of the week when I read out your review.
Speaker:And last but never least, if you want an endless supply of just right
Speaker:ideas for content you can write about for your blog post,
Speaker:your emails, your videos, podcast episodes, all the content
Speaker:things, Then you wanna head over to my website at she's
Speaker:got content.comforward/content, and pick up your
Speaker:free workbook. Never run out of content ideas. Look for that
Speaker:link in the show notes today along with the other links mentioned in
Speaker:today's episode. Until next time, content creators. You've got
Speaker:an audience waiting to hear from you, and you've got content to share with
Speaker:them. Stop being the best kept secret and make a bigger
Speaker:impact when you've got Content out there in the world.