[SGC-36] Mastering Visibility: Pam Hamilton’s Voyage into the World of Podcasting

Hello there, content creators. You're listening to the She's Got

Content podcast, where it's all about creating content for

your coaching business. I'm your host, Doctor Melissa

Brown, and I'm here every week to help you get your content

out of your head, out of your heart, and out there into the world

where that information and your services can impact the

most people. Get ready to take notes today, and

then Take action, content creators. Let's dive in with

today's episode because you've got content to get out

there. Welcome back, content creators. I

am here today with my guest, Pam Hamilton. She

is a mindset and visibility expert, And she's very

serious about helping women business owners over 50 get past

the mindset hurdles that keep them invisible and playing small

so they can live full out in their purpose and create a life they

love. Pam recently started her own

podcast, and I thought it would be such fun And so

informative to have her on the show and talk about her experience starting

her new podcast. So let's welcome Pam. Thank

you. Hi, Melissa. How you doing? I'm happy to be here.

Yeah. I am so happy. We had a little conversation

via email last year, and I said, oh, I would really love to have you

on the show after you've had a few episodes under your belt. And You

reached out to me after the 1st of the year here, so I'm so glad

we were able to get this scheduled. So first of all, Pam, tell

us about your business, what you do. I know I read intro.

But tell us a little bit more about you and who you serve

and what kind of work you're doing out there and putting out in the world.

Sure. So I do mindset and visibility work. I

coach. I speak. I'm an author. I've written

One book that's a solo book, The Ten Principles of Visibility,

and I've coauthored a couple of different books.

And I'm very, very, very intentional about

helping all the women that are struggling with visibility. I'm

all about helping them find the courage to be Because that's

the problem that I see people having. They are

afraid to put themselves out there. And so many people talk about

marketing and they wanna help them, but you can't

do the marketing if there's this fear holding you

back. Right. You need to get the courage to be seen in order

to implement the strategies and techniques of marketing or

anything else that you're gonna do. So it's like you helped them

take off that invisibility cloak. Absolutely.

Absolutely. Yeah. Because so often, they just don't

Trust in themselves to be able to say the things that they need to say

or do. They don't trust that their

message needs to be heard. So it's just helping

them step into their own skin comfortably.

Well, there's such a need for this. So I'm so glad that you're out there

doing it. And for those of you who have just met

Pam, Pam is a recovering lawyer,

Recovering attorney. So like me, she had a

different career and now is online sharing some of

her experience and genius in a different way. Yes.

Absolutely. I was just actually talking about that

was taking care of my clients' legal needs Mhmm. And yet I was

dreaming of coaching them. And I was coaching some of them

for free, but I was dreaming of doing that full time. And now I

am, and I'm really, really happy Would help That is so

cool. I'm so glad that you've made that pivot.

Tell us a little bit about your podcast. What's the name of it,

and what's the mission, the goal for your podcast?

Just go ahead and tell us Whatever you think we would like to know about

your podcast. Great. So my podcast is called Becoming

Seen, And it's about the art and science of

creating authentic visibility. We don't want people to just be

out there Trying to be out there for no reason or being out there

inauthentically. We want them to be themselves and be

comfortable in their own skin. And the podcast is about

helping people uncover the things that get in

the way to doing that and actually be able to

live as your authentic self, to own your strengths and

your differences as being An integral

part of who you are and just embracing that and knowing that the

people that resonate with you will be attracted

to who you actually are. And you started this

Yes. Okay. So you've got about 3, 4 months

behind you? It may maybe 2 or 3. Not

I don't think 4, but 2 or 3 months. I started it

I needed to pivot just a little. Alright.

Tell us about that. I know there was a different name that you started out

with, and there was kind of quickly there was a pivot to a

different name. So I love that you just went ahead and made

that change, and I think that also is so empowering to other people who

think, I can't start a podcast because I'm gonna get it wrong.

And what if I make a mistake or I don't

like the name that I choose? So many different things hold people back from

getting started. For me, it was the Stupid music.

Intro music that helped me back resolve. Your

intro music, though. I loved it. Thank you. But it's it's like

That's such an unimportant part of a

podcast. Some people don't even have it. Yeah. So tell

us about Getting started in your pivot.

So, yeah, so I got held back for a long time too because I had

to figure out music. I had to figure out intro. I had to figure

out how I was gonna edit it. All of these different things that I

thought, oh, you gotta have this in a podcast. But I knew I wanted to

call it I See You Because I wanted people

to know that I see them, that if they're invisible and they're struggling

with being seen, if they're whispering like they're not supposed to be

heard, I see them because I was them, and I

I knew that's what I wanted to name my podcast.

But What I had forgotten was that there was a

movie that came out called Avatar. Mhmm. And

one of the key lines in that movie was, I see you. Like, I really

see you. And so there were dozens of

podcast named I See You Uh-huh.

Which I hadn't realized because the first thing I did

was I went and got the domain name ICU for

my podcast and the ICU podcast. I

got both of those domain names. That's amazing that you were able to

grab that. Yeah. I was able to grab both domain names, not

understanding that in the podcast world,

people don't always use the domain name for their

podcast name because they're on these different hosting platforms.

Mhmm. And those platforms,

their the name of their podcast is on those platforms, and those

platforms just let them have a subdomain name, so they

don't go get the domain name. So knowing that you have

the domain name Doesn't mean a whole lot, and I did not

know that. And so I launched my podcast, but it was

hard for people to find. And it was

under a name that, like I said, dozens of podcast

owners had it, and Several of them have been in there

way longer than me and then established a marketplace. There was a guy on

NPR that had one. There was this play. I didn't feel

like I could ever really get my I

was gonna be able to really get mine out there, Make make a a

difference. And only because I wanted the people that

need to hear the message to be able to hear the message, to be able

to find it, and And they weren't going to be able to because of all

the noise surrounding it. And one of the

things I've learned is that Just because you made

a mistake and just because you've been doing it a long time,

doesn't mean you have to keep doing it. You can change.

Oh, that's a mic drop right there.

Yeah. That is so important to To

to realize to understand that listen. We can always make a pivot.

Mhmm. It's not like you're getting a tattoo. Exactly.

Yeah. You can make a change. Yeah. And there are people

that get tattoos that change them up. Yeah? That's all painful,

but I would look like yeah. No. Neither would I.

But but each his own. Exactly.

Yeah. It's about changing it up. It's about making it

work because you're here to serve the people that

you're trying to work with. You wanna serve them. You wanna make sure that they're

getting what they need out of it, and they can't if you're not

willing To make the shifts and things to help them be able to do

that. So yeah. Right. There's another

aspect that We should probably talk about,

and that is podcasting is

audio for the most part. There are people who have YouTube

podcast. But it's mostly audio. And when you

say the ICU podcast, The

former medical brain for me thinks ICU

intensive care unit. Oh, yeah. And there were a whole bunch of those too.

Yes. ICU and ICU. Yes.

All all versions of ICU. Many, many, many versions.

And sometimes with my podcast, if I don't say

it slowly, she's got content transcript

Translators, I don't know what you call them, the AI that does the transcript, the

software. Mhmm. Sometimes it comes out like cheese, c h e

e s e. Cheese got Content. So

one has to be careful about how the audio

sounds Exactly. And if you choose words that are also letters, that

could also be translated to something different, and people may have a harder

time finding Your podcast. And my Transcribe

AI regularly called it ICU,

not I see The letters? Yes. The let It

was very interesting. There's so many things you learn about doing a podcast when

you're trying to do a podcast. And so you think, okay. I gotta

find this music, and You wanna get royalty free music, and where do you

get that? And do you go through that for whatever? Then you gotta figure out

how you're gonna edit this podcast. Are you gonna hire somebody? Are you gonna do

it yourself? How are you gonna do it? Was that gonna cost you?

On and on and like that. And then you go through all of that

rigmarole, and then it's like, Now I gotta put it on hosting

companies. You gotta pick up one of those. Right. And then

there's a decision to be made. Which one? Am I gonna make a wrong

decision? And can you move it if you pick 1 and you don't like them

or you decide you wanna move over? So all of these

decisions, but, Honestly, what I have found and your experience

may be different, but what I have found is any of these things can

be changed. Yes. Exactly.

Pivoting is okay. If that's what you need to do or want

to do, that's okay. And that's what I learned. And I think

Because I'm leading people that

have been afraid and let themselves play small

For so many different reasons, it's really important for me

to walk the talk, to always lead

by example, to step out, to say, Okay. I made a mistake here.

I'm making a pivot. Pivot and iterations grow you.

Mhmm. Right? Mistakes or feedback that shows

you you gotta do it some kind of different way. And so

I'm constantly making myself

Deal with whatever because sometimes you're afraid. Right? Sometimes

I'm afraid when I'm doing stuff, and I have to say, okay, but I'm gonna

do it anyway. And that's why I always talk about courage because

courage has nothing to do with the absence of fear.

Courage is about feeling the fear and doing it anyway.

So I'm constantly By the way, I loved that book. Feel the

Fear and Do It Anyway. That's Susan Jeffers. Is that the author's

name? Yeah. And so fear and do it anyway.

So right. You're really truly walking

the talk Yes. Going through those things that are

scary for many people, and they're scary for you, but you're doing them anyway.

Exactly. Exactly. So And I didn't know there was a book. I'm gonna have Check

out the book. Yeah. I think it's Susan Jeffers. Feel the fear and

do it anyway. Yeah. And I think there's a workbook I might have to check

it out. I feel that because I'm always saying find the

courage. And so and be courageous. Do your day

courageously. Now I'm gonna have to read her book.

Alright. Inspiration there. Right? Yeah. Yeah. Going

back to the beginning, when you first had the idea About doing a

podcast to the time you actually produced your 1st episode

with that first name, the ICU podcast. How

long was it when you finally drew the line in the sand and said, I

wanna have a podcast, but before you actually published your first one?

I would say it was probably at least

4 or 5 months, and it may have even been 6 months. I

really Thought about it for a long time. I knew the

name. I knew the name. I knew why I wanted to have the

name, but it took me a while of really thinking, Where's

this podcast gonna go? How am I gonna help people? What am

I gonna be saying in it? Am I gonna have guests? How am I

gonna have guests? Oh my god. That's a whole another level of things. Can I

just say what I wanna say? Can I have a podcast that's just me?

Well, I could just talk because I can do that, I think. So it was

all of these different things. You have to figure out how you're gonna do

it, The format is gonna be, how long it's gonna be. No one wants to

hear just me talk for half an hour. I'll do 10 minutes. I

can talk for 10 minutes and make it interesting and share real

information. So it was all of these things to figure

out, and the technical

hurdles and the Platform things were the biggest hurdles

for me. Like I said, figuring out the music, figuring out

how to Use the editing software to

add identifying part because there's all these parts to it,

the identifying part and then the music part that says where I

am and then me talking and then the outro

part. That was the hardest part. But Yeah. What I'm

finding now is I have a little checklist. Mhmm. And I

just put the pieces in, and I

just talk, and so it's not as hard

because I can just talk. And when I'm talking, if I make a mistake,

I clap my hands so I could find it Mhmm. Fix it, but I can

just talk. And so that made it a lot easier

than going through a bunch of extra hurdles that I wasn't expecting

I didn't know how to deal with. I finally got it to something that was

manageable for me. Right. You said something

before about, Basically, unless you're taking action, you

don't really know you don't have any feedback, so you don't know

what's working and you don't know what to fix. Right.

Exactly. So taking that action, just jumping in there and doing it.

And I think if the listeners Take

away the fact that listen. If you wanna do something, just

basically jump in there and do it. Exactly. What we're talking about

podcasting today, I guess there probably are some things. I wouldn't want you to do

brain surgery if you don't know how to do it, but but Well no.

You you don't wanna do brain surgery if you don't know how to do it,

but jumping in there could mean going and see

if that's what you really wanna do. Taking a tour,

becoming familiar with some hospitals, doing interviews with some doctors,

and finding out what that feels like and what that looks like and whether or

not that's something you really can stomach because you're operating on a person's brain and

there's blood and stuff coming up. There's things. You know what I mean? There are

steps that come first. Right. And those things that wanna do, you

jump in. You jump in where you can, how you can.

Mhmm. Then you can grow and decide whether or not that's really

what you wanna do. Right. Yes. Take

action. And the action may be You need to do

some research, find out if that's something that you actually do wanna

do. Exactly. Did you get support

to start? Did you take a course? Did you have somebody hold your hand

and help you? How did that work for you? So

I went to different people that said stuff

about podcasting, but I didn't really

get a lot of useful

information because people were mostly trying to sell something.

Mhmm. And then at some point, you had a summit about

podcasting. And Bundle. Last Yeah. Summit.

Yeah. Mhmm. And I signed up for that bundle when

I downloaded some of the different things. And some of those

things were really useful in saying,

There's just these steps. Right. Right? There's just

steps. And if I stop making it really complicated and thinking

of the whole picture, I can figure out each step.

And it's just 1 step in front of the other Exactly.

After the other. Yeah. So I wouldn't say that it was a

specific course, but when I looked at each of those people in the

bundle that spoke to me, It became more and

more clear to me that it was just taking some steps. And

all I had to do was understand what the steps were, and then I could

do that. I didn't have to beat myself up. Right.

Again, it's just actions one after the other. Just keep

moving. Exactly. Have there been some big

surprises for you since you've started?

Well, definitely, the biggest surprise was that It didn't

matter that I have the domain name.

Yeah. That was probably the biggest surprise that that just

didn't matter. I still bought the domain name for the

podcast I have. So my podcast

becoming seen, I have that domain name. I

found out that it that's not really how people do things. That was one of

the biggest surprises. Mhmm. And the second

Biggest surprise for me was that I was able

to learn how to use my editing software pretty quickly.

I thought that was gonna be a big hurdle. You use

Audacity? Yeah. I use Audacity. Yeah.

And I thought that was gonna be really, really hard, and it turned out

to be really simple. That was a pleasant surprise.

Actually, that intimidated me in the beginning to Audacity. I think I

started with Audacity, and I quickly jumped to Descript.

Descript to me is just so easy to use, and I think you've had a

different experience with that Yeah. Particular software. Yeah. Because I thought

Descript was gonna be the answer, Mhmm. It just

I really could not figure that out. I was just lost in

the sauce with that. And probably because I was overcomplicating it, but I was really

lost. But Audacity,

once I stopped and really looked at it, it made sense so you could break

it down and figure it out. So I started using that, and

it's made life a lot easier. One of the biggest things that scared

me and Made it hard for me to figure out how to do

it was that you had to have show notes

Mhmm. And This part and that part and all

these other things that are attached to your podcast, and I didn't know how I

was gonna make all of that happen. But It

got easier because I, got a

lifetime deal on this one software that made my life so much

easier. It helped me Make show notes. Oh, let me

guess. Cast Magic? Yes. Oh, I love

Cast Magic. Yes. Cast Magic is like a game changer.

I love Cast Magic. Yes. That was

like, this is what's gonna happen. I can do a show now.

And they just keep making it better and better. You can put

in your own prompts for each episode, and then

every time it comes up with The key objectives

from the audio or Instagram

posts Yes. Suggestions for reels.

This is like magic. It is magic. It has magic. Yes. Exactly.

It's beautiful. So I was very, very pleased with that, and I

was like, oh my god. This is the thing. Now I can really do this.

Yeah. That's definitely a game changer. Yeah. I started out

Just listening to the episodes and writing down my notes,

and once I moved over to using Cast Magic,

Total total game changer. It's just so much quicker now. Yeah.

Absolutely. Absolutely. And that was the big thing. It's like, wait.

I wanna deliver this weekly, and I gotta not only come up with

a topic, talk about it, record it, edit it, then I

gotta listen to it and write show notes, And then I gotta do

some content to promote. This is a bit much. Maybe I should do it

once a month. No. That's not often enough. We do not wanna do that.

So Cast Magic. That made the difference for

me. Definitely. And just so

our listeners know, you Do a solo

podcast? Yes. Right now, you're not actually interviewing

guests. It's just you. And when you said 10 minute

Episodes, I thought, oh, well, that's great. You can have more episodes

by cutting them into smaller little bite sized chunks,

which is great. You can just keep talking repeatedly

for another episode. Well, actually,

what I do is I do a 10 minute episode, And and I'd stop,

and I edit it, and I get it ready, and I set it up to

publish. I'm trying to get to the point if I Stop

overbooking myself to just take a weekend and do

several episodes. Mhmm. Because I look back at Oprah When she did

her show daily on The Oprah Show, she used to do

several episodes at a time. They would literally record

Multiple episodes of her show, each sitting. So they put

in long workdays, but they got really good

shows, and they just scheduled the guests out at different times for the

shows. And it made it easier to do

a quality show without having to worried

that something might happen the next day or whatever because you had to be live

every day. So they always had several shows backed up.

I didn't realize that she actually batched them up like that. She did.

Yeah. Yeah. That is cool to know. Yes. I'm Going to get to

the point where I can batch up my episodes like that too.

But right now, that's a vision in my head.

Well, I've had that vision in my head too to do the batching ahead of

time. And for one reason or another, it hasn't yet

happened. But Yeah. It's a little harder when you have guests you gotta

schedule in too and all of that, so I don't have that

issue. I know somebody. Actually, someone that we both

know, Karen Robinson. With her podcast, I

think she is booked out. She has recorded 6 months

in advance. Wow. And then

they're just sitting there to be edited, and she has a a team

or a team member who does the editing for her. And that was, like,

a year ago Where she told me that she was recording in

September from the following May.

Wow. So that's even more than 6 months. So

That just kinda blew me away, and I like, gosh. I wanna be like that.

I wanna be able to get that far in advance, but it hasn't

happened yet, and I will put that qualifier on there. Hasn't happened

yet. I just I love doing interviews. I love

having guests on. And for me, it's A couple of

different reasons. I don't have to think of the content every show.

I do more of a hybrid, so sometimes I'll have a Solo

cast episode. Yeah. I just love sharing

wisdom from other people too. So Yeah. I think

in some way, I may have A guest here or there, but it would

be a special episode, and it's not gonna happen all the

time. But there are people I think would

really give value to my audience. And so I

would probably promote that in advance that it's gonna be the special episode

that they're gonna be on, Then have to go on and then promote it again.

Most of the episodes, what I wanna share, I can share. And

it's easier for me to manage it And make it all happen

if I can just sit down whenever I can sit down and do it.

Only have 1 person to schedule. There you go. There you go.

Well, this has been great. Before I let you go, I have

a few, what I call the fast on your feet questions.

Mhmm. And I love, Like I just said, I

love interviewing other people and sharing the wisdom. So,

Pam, tell me, what's the best piece of business advice you've ever been given?

I would say the best piece of business advice I've ever been

given is be yourself

And keep it simple. Yes.

That's it. Be yourself and keep it simple. What more can one

say. That's right. Be yourself and keep it

simple. Yep. I love that. What would you

say is a book that everybody should read? So

there's 1 book that I know everybody always says. But the other

book that I think everybody should read It's called The

Big Leap Oh, yes. Hendrix. That

book changed my life. That book is so

powerful Because it really is about stepping into

your own genius Mhmm. And recognizing that

you have a genius and that you need to step into it. Yeah. So that's

the book I would recommend to everybody. And then, of course, I would say

Atomic Habits to help support you getting into that genius. Right. It

is a two for there. Alright. Yeah.

Atomic Habits is a great book as well. Yeah. I think The Big Leap,

I probably read that one Either 2 times or 3 times,

I I've gone through. And every time I read it, there's nuggets that you

get because you're in a different place. Yep. So Every

time. That's a good one. Yeah. I I think

people should read that book at least once a year. It's a good book,

and it really elevates Your game if

you're open to it. That's a good

idea to read it every year and maybe at the beginning of the year Mhmm.

To kind of set the tone for that year, tell me your

favorite quote. My favorite quote? Wow.

My favorite quote is that and it's different

than what you're gonna expect. But my favorite

quote is that I'm a spiritual being

having a human experience. Okay. Left field. Right?

Yeah. No. No. I'm Processing. That one. That's great.

Yeah. You're right. I wasn't expecting that. I don't know what I was

expecting, but I wasn't expecting that. Thank

you for that. Alright. And the last question I have in our fast on

your feet is if you had 1 takeaway from our episode

today, What one golden nugget would you want all the

listeners to walk away with from our talk? I want

them to know that finding the courage has nothing to do

with the absence of fear, that they

can own their strengths and differences And share their

message regardless of the fear if they're willing to be

courageous. Yes. Somebody's out there waiting to hear them.

Somebody's out there waiting for the message that only they can deliver in

the way they deliver. That's beautiful. Now

I know a lot of our listeners are gonna wanna get in touch with you,

and I think you've got something that you wanna share with our listeners. Can you

tell us about that? So, yeah, I have a a free gift that I

wanna give you guys. It's a visibility journal.

And inside the journal, I share some prompts. I talk with you about

why it is that you're getting stuck and how to get unstuck,

and I give you some prompts to help you Go through that and go

through the thoughts and the exercises that's keeping you stuck so that

you can journal your way through some of it. We're gonna

put the links in the show notes. Right. That'll be in the show notes.

And Yeah. But but it's as easy as it sounds is building

visibility .com, which is my site Mhmm. And it's

free visibility journal. Okay.

That will be in the show notes, so you can actually just click on it

and go straight over there, and get that visibility journal, and start going

through those prompts. And, Pam, where you mostly hang out

on social media? Where can people connect with you? I have a lot of different

social medias, but where I hang out most of the time is in my

Facebook group, and I really invite you to join it. It's

for women who feel invisible that are really

struggling to be seen, and it's all about helping you fix that. It's on

Facebook groups at Building Visibility.

That's the whole name at Facebook groups at Building

Visibility, and you'll find me there. I do a weekly

livestream, And I have posts. I talk to people

there, and my live streams are actually a

training. And I started those out Short and simple too, but now they're

actually trainings pretty much every week to help you

move forward. I know you're very prolific over there. You're very

active in that group. So Yeah. Yeah. That's a great place to connect with you.

Yeah. Alright. I will make sure that I have all the social

media Links and the freebie and your website,

all of those things will be in the show notes, so people can find you

very easily there. This has been great. Pam, thank you

so much for sharing your wisdom and your

experience with starting your podcast and with what you're doing in the world

today. Thank you so much. Thank you. Thank you for having me. This has

been a pleasure for real. So yes. Alright. And thank

you listeners for tuning in again for another episode of the She's

Got Content podcast, and we'll see you again next week.

Thank you for tuning in to this episode of the She's Got Content

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endless supply of just right ideas for content you can write about

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episodes, all the content and things, then you wanna head over to my

website at cheesegotcontent.comforward/content,

and pick up your free workbook. Never run out of content ideas.

Look for that link in the show notes today along with the other links

mentioned in today's episode. Until next time, content

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