October 19


[SGC-5] Mine Your Memory For Stories

By Melissa Brown, MDMelissa Brown, MD

You can connect more deeply through personal stories.

The human brain takes in information and makes sense of our world by thinking in terms of pictures and stories–much like a video storyboard. We then take that information–the sense that we make of our world and relate it to other humans by sharing our stories.

So it makes sense then, to connect more deeply with your right-fit client, use your own personal stories to show you’re human, you’re relatable, and not perfect! Just like your right-fit clients–they’re not perfect either.

Remember your stories and collect them.

Everyone has stories–slice-of-life moments happen to everyone. Remembering them is sometimes the tricky part.

Start collecting your stories, so you’ve always got a story to tell in a piece of content you’re working on–blog posts, podcasts, videos, speeches, social media.

You’ll want to set the mood. A quiet, non-distracting environment will set the ambiance for you to remember past stories. Candles, incense, or essential oils, and the right kind of music for you can help set the mood too.

Choose some type of container to keep all your stories, so you can retrieve these remembered gems when you need a story for a piece of content you’re creating.

A journal or notebook, software like Evernote or Google docs, or Google sheets will help keep your stories accessible. It doesn’t matter what type of storage container you use; just use something so those stories can be saved for later.

6 Prompts to remember your stories.

  1. Think about school–all the years you were a student. Remember the good and the bad times when you were in school. What stories come up around school?
  2. Stories that have to do with relationships. Friends, relatives, roommates, camp friends. What are some stories you can remember about relationships?
  3. Scary moments make for great stories. When were you frightened by something or someone? What stories can you remember about this topic?
  4. Vacations often set the stage for great stories. The good, bad, and ugly vacation times you’ve had–what stories can you remember about those times?
  5. What are some life-changing moments that have a story or two (or more) attached? This type of story will help motivate and inspire others.
  6. Last but not least are stories that illustrate wins, losses, successes and failures. Tap into memories about stand-out moments when you won something or when you were disappointed because you missed out on winning.

More resources for you.

For even more ways to remember great stories in your past, read my blog post to find out how you can use your sense of smell to unlock more stories.

Get your workbook to Never Run Out of Content Ideas. Generate enough ideas to keep you and your audience filled with compelling content–blog posts, newsletters, social media, videos–all the content things.

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This blog post may contain recommendations for products, services, and events. In some cases, the links provided are affiliate links. That means that if you click on the link and then buy a product at the site recommended, you won't pay a penny more and the author may earn compensation as a thank you. You can be assured that any of the promoted products have personally been used by or researched by the author for you and found to be high quality before being recommended. 

Melissa Brown, MD

About the author

Dr. Melissa Brown's career journey has always had an element of teaching. After retirement from clinical pediatric practice, Dr. Brown has taught and mentored as a healthy lifestyle coach, author, and speaker. She currently teaches solopreneurs and coaches how to stop being the world's best-kept secret. Her mission is to help you: Create great content. Impact people. Change the world.

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