Are you a coach or change agent? Do you have a message to get out there into the world? Would you like to have a way for more people to learn about you, your message, and the ways you can help your ideal dream clients?
Well, listen up, because this interview is for you.
Book coach, Candice L. Davis, dishes up a number of ways that writing your own book can earn more money for you and bring new opportunities your way.
Don’t Miss Inside This Episode:
- A proven strategy for coaches to fill their coaching slots by giving away their books.
- Why event hosts often choose authors over non-authors to fill speaking slots.
- How to choose your next (or your first) book topic when you’ve got multiple ideas all fighting for space in your head and calendar.
- Different ways to optimize your investment in your book when you’re self-publishing.
- Check out the bonus clip for more additional out-of-the-box ways you can create multiple streams of income once you’ve got a book written.
Links and products mentioned in today’s episode:
Candice’s free Jumpstart guide to help you figure out what book you want to write first.
Authors Ignited–Candice’s group coaching program to get your book written.
About Candice L. Davis
Book Coach Candice L. Davis helps experts go beyond the surface of their knowledge to reach their deeper wisdom and write a transformative book. She believes any book worth writing is worth writing well. It’s her mission to help you write a world-class book from a place of joy and delight and surprise yourself with how beautifully you can put your genius on the page. Candice is also the host of “Nothing but the Words,” the podcast that gives you insights and practical strategies to write the book you feel called to write.
Candice’s Website and Podcast
Nothing But The Words Candice’s Podcast
Connect With Candice on Social
Connect with Candice on Instagram
Connect with Candice on LinkedIn
Candice’s YouTube Channel
Connect with Candice on Facebook
About Your Host
Melissa Brown, MD – Coach, Author, Speaker, Teacher, and Podcast Host.
After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.
Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There’s such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.
Your content can impact massive amounts of people and positively change the world. You’ve got content in there inside you; let’s get it out into the world.
Check out these social media sites:
She’s Got Content Facebook group:
Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook
Thanks for listening!
Thanks so much for listening to this podcast. It means the world to me to have you here on this journey! If you got value from this episode, please share it on social media, and recommend it to your business besties.
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Transcript
Hello there, content creators. You're listening to the She's Got Content
Speaker:Podcast, where it's all about creating content for your
Speaker:coaching business. I'm your host, Dr.
Speaker:Melissa Brown, and I'm here every week to help you get your
Speaker:content out of your head, out of your heart, and out there
Speaker:into the world where that information and your services can
Speaker:impact the most people. Get ready to take notes
Speaker:today and then take action, content creators. Let's dive
Speaker:in with today's episode because you've got content to
Speaker:get out there. Hello and welcome back,
Speaker:content creators. It's Dr. Melissa Brown, and we've got
Speaker:another episode of She's Got Content Podcast. And today I
Speaker:have one of my beachy sisters here.
Speaker:Beachy Sisters are a group of us who went to a retreat
Speaker:in early 2020, right before the pandemic hit.
Speaker:And we were at the beach and we were working on our business,
Speaker:and we were getting friendly with each other. It was so
Speaker:wonderful. I really missed those days. And here it is, 2023,
Speaker:and I haven't gone to any other in person events since
Speaker:then, but that's about to change. I would love to introduce
Speaker:you to Candace L. Davis. She's a book coach, and she
Speaker:helps experts go beyond the surface of their knowledge to
Speaker:reach their deeper wisdom and write a transformative book. She believes
Speaker:any book worth writing is worth writing well. It's her mission to
Speaker:help you write a world class book from a place of joy and delight
Speaker:and surprise yourself with how beautifully you can put your genius
Speaker:on the page. Candace is also the host of Nothing
Speaker:but the Words, the podcast that gives you insights and practical strategies
Speaker:to write the book you feel called to write.
Speaker:And that podcast, I will tell you, is amazing.
Speaker:So definitely check it out. Nothing but the words.
Speaker:Hello, my beachy sister. Candace, welcome.
Speaker:It's so good to see you. It is so good to see you. Thank you
Speaker:for having me. And I, too, miss those days. That was one of the best
Speaker:work experiences ever. Oh, that was so wonderful.
Speaker:Just how many of us there was maybe a dozen?
Speaker:Not even maybe eight to ten. Yeah, maybe. And we
Speaker:had, what, two or three different condos, and we all kind of came
Speaker:together different points during the day, but yet we were working on
Speaker:the business. Oh, so much fun. It was great. It was such a
Speaker:diverse group in terms of the businesses we all have, and so different people
Speaker:had different expertise. Everybody shared so freely.
Speaker:We all helped each other. We need that again. We need
Speaker:that again. Well,
Speaker:Pandas, today I would love for you to
Speaker:talk to our coaches that are listening today and talk to them about
Speaker:how a book can help them earn more money.
Speaker:Let's talk about it, because many coaches just think all they can do
Speaker:is go out there and trade dollars for hours in
Speaker:coaching. There's so much more that a coach can
Speaker:do. Let's talk about that. It's so interesting to me because even
Speaker:with social media and all the video we have online
Speaker:and all of that, I still find the best way to position yourself
Speaker:as an expert, especially for coaches, because there's so many coaches, right? You want to
Speaker:stand out from the crowd. The best way to position
Speaker:yourself as the expert in what you do is to
Speaker:write that book. It's tangible proof of who you are
Speaker:and what you know and the results you can get. So that's the first
Speaker:way it helps you earn more money is it just elevates you
Speaker:as an authority in your. Niche and the book is available.
Speaker:So your message, your expertise, is out there all
Speaker:the time to help those people, not only the ones that
Speaker:you're coaching because they've got you in their pocket with the book,
Speaker:but for other people who haven't found you yet in
Speaker:fashion or in coaching. Yeah. And so many people, they show up focused
Speaker:on book sales. I love book sales. Like, I have clients who have sold
Speaker:tens of thousands of copies of their books over course of several years.
Speaker:So maybe 70, 80, 90,000 copies of their books. That's good money
Speaker:for them, especially when they self publish, because they get to
Speaker:keep all of that profit, right? Good money. But that's
Speaker:just like the surface of how your book can help you earn
Speaker:more. Book sales are great, but I have some clients who give away their
Speaker:books because they have so much good content in there. They know
Speaker:eventually a percentage of those people are going to join their programs or
Speaker:come to work with them. So, for example, I have a client,
Speaker:a gentleman who runs a Mastermind. He's here in Atlanta, like I am.
Speaker:Think his Mastermind starts at 15,000 for the first level. Okay?
Speaker:So like a reasonably priced Mastermind, not the highest, not the lowest,
Speaker:but when he goes to do speaking engagements, he gives away copies of
Speaker:the book in exchange for email addresses because he knows how good it is,
Speaker:knows that it's really good content, and that people can get
Speaker:real results from his book. But that some of those people. If he gives away,
Speaker:let's say, 1000 copies of his book,
Speaker:that's $3,000. But one person saying yes to his Mastermind
Speaker:more than makes up for that $3,000. He still comes out
Speaker:well ahead. Absolutely. Yeah. And because he's written
Speaker:such a great book, inevitably people eventually
Speaker:get into his funnel and want to come and work with him. They might join
Speaker:his lower level programs, they might join his Mastermind, but it's more than worth it
Speaker:to him to give away those copies. What I'm hearing you say
Speaker:is we should not be afraid. No coach should be afraid to give away
Speaker:content because it's going to come back
Speaker:to you in multifolds.
Speaker:How many people think, I can't write a book about this? This is my signature
Speaker:framework, or someone else is going to steal this,
Speaker:or there's just so many different excuses for people not to
Speaker:get their content out there in a book. What you're saying
Speaker:yeah. What you're saying is, no,
Speaker:get out there and get that out.
Speaker:Because some people will write the book and they will tell you what you should
Speaker:do. They will tell you why you should do it, but they will not tell
Speaker:you how because they want you to come and learn how in,
Speaker:say, their $2,000 program, not in their $20 book.
Speaker:This is the biggest mistake. I see experts,
Speaker:coaches, consultants, those type of people make when they write their books. So I
Speaker:had this experience. I went to a conference one of my clients was hosting.
Speaker:Was wonderful conference. I loved everything about it.
Speaker:And there was a speaker who was speaking about systems and how you could use
Speaker:systems to organize and grow your business. I bought her book and
Speaker:she gave away the book digitally. But I wanted to support her,
Speaker:so I purchased a copy. It promised to teach you how to set up
Speaker:systems. It did not teach me how to set up systems. It taught
Speaker:me that I needed systems and why and then for how come and work
Speaker:with me. That is bait and switch friends. And here's the interesting thing. If she
Speaker:had put every detail of how to do it in that book,
Speaker:I would have gone to work with her because I wouldn't have felt confident
Speaker:enough in doing it on my own, not my gift.
Speaker:I would have seen, wow, she really knows what she's talking about.
Speaker:Let me hire her to help me do that. So when you hold
Speaker:back the good stuff, right, and say, well, you got to come pay for my
Speaker:program, you are missing out on showing up as a true
Speaker:expert. Amen. Okay, so giving away the book
Speaker:to get coaching clients is
Speaker:huge. All right? That's a great way to make money with the book.
Speaker:Tell us some more ways you don't. Have to give it away.
Speaker:That is just one way you can sell it. But if you
Speaker:use speaking as a way to grow your business, if you use speaking as
Speaker:a way to increase your income, page speaking engagements,
Speaker:writing a book is a great way to get placed on better stages. When these
Speaker:people are booking, let's say we have two speakers,
Speaker:candace, who has not written a book, and Melissa, who has.
Speaker:And they're pretty much equal in what they could bring from what
Speaker:the speaker could tell, right. What the booking agent can tell from what they can
Speaker:bring to the table. I'm choosing Melissa because she has the book,
Speaker:and I can look at her book and see what she really teaches, what her
Speaker:personality and voice are really like. And I know that if I need
Speaker:somebody at the back of the room with something tangible to sell. Melissa has something
Speaker:and Candace doesn't, so I'm picking Melissa.
Speaker:Writing that book can really help you get on bigger stages where
Speaker:you can be paid to speak or where you can pitch your
Speaker:own programs, depending on what kinds of speaking engagements you like to pursue.
Speaker:That's interesting. Okay, so if you want to speak,
Speaker:if you want to be on the big stages, on the better stages,
Speaker:then having a book is really kind of that door opener.
Speaker:It is. It's a huge door opener. And they don't have to necessarily
Speaker:meet you in person to know how great you are because it's right there in
Speaker:the page. So selling the book, getting onto stages,
Speaker:giving away the book, and get your coaching programs all filled are
Speaker:all great. Now, there may be some coaches out there who have tons
Speaker:of ideas. How does one know what's the
Speaker:best idea to put into a book or into your first
Speaker:book? Because many times I would assume that
Speaker:your coaches that work with you to write their book, they have more than
Speaker:one book in their head. And which one do we pick first?
Speaker:The thing that I tell people, first of all, is that whatever you
Speaker:decide on, decide and stick to it. Make the decision and
Speaker:make it right. There's probably not really a way for you to
Speaker:go wrong if you're showing your expertise. Now,
Speaker:when I say put everything in the book, I mean put everything for
Speaker:that one goal the book is supposed to help people accomplish. You're never going
Speaker:to be able to put all of your knowledge, your experience, and your expertise in
Speaker:one book. Focus on the book first.
Speaker:Unless you have a luxury of just like unlimited wealth and you don't care about
Speaker:making money, that's a different process. But if you actually want to make money,
Speaker:focus on the book that's going to help you grow whatever part of your business
Speaker:you want to grow. So let's say you have a group coaching program that
Speaker:teaches people how to do a specific thing. Write a book that can prepare
Speaker:people to be ready to be in your program.
Speaker:Get them something to get them ready to be in your program. That's one
Speaker:way to approach it. My clients who get traditional book deals
Speaker:tend to have to write much bigger books, much longer
Speaker:books. They tend to go a different path. But for the people who are publishing
Speaker:independently, I always say, if you're using this as a
Speaker:business asset, then write the book that's going to grow the part
Speaker:of the business that you're focused on growing right now. So when
Speaker:you're saying write the book that helps prepare people
Speaker:to work with you, are you talking
Speaker:about maybe a workbook of some kind? So what are
Speaker:we talking about with the entry book for a coach to
Speaker:help prepare clients to work with them. So I love workbooks.
Speaker:I love them, but I don't find that they create the sort of authority
Speaker:that writing a traditional, conventional book creates.
Speaker:So I would say write the book and then do the workbook as an add
Speaker:on. Or if you've already created the workbook, write a book to go with the
Speaker:workbook. You can go either way. The difference is that when you have a traditional
Speaker:book deal, like you've done a book proposal, you've had an agent,
Speaker:some big publishing company or small publishing company has purchased your book,
Speaker:they tend to have standards for how long a book needs to be
Speaker:okay, right. So they're typically, in this personal development or professional
Speaker:development world, going to want you to write something like 65,000 words.
Speaker:I can't do the math in my head, but if you divide that by two,
Speaker:get a reasonable page count of what that should be,
Speaker:when you're publishing independently, you're in complete control. Right?
Speaker:So I always warn people you don't want
Speaker:it to be too short, because when you tell people you're an author and you
Speaker:hand them a book that really feels like a pamphlet, more than a
Speaker:book can affect the way they think of your expertise,
Speaker:right? Not everyone, but it can kind of dent your reputation a little bit.
Speaker:So you want to write a full length book, but what is full length if
Speaker:it's a straight how to book? Like, it's just I'm teaching you how to do
Speaker:this, boom, boom, boom. Might be just like 25,000 works.
Speaker:Most coaches, however, are going to want to put a little bit more of their
Speaker:personality and their story in there. They're not really just writing a how
Speaker:to book. They want you to get to know them. So now you're getting to
Speaker:maybe 40,000 words, maybe even 50,000
Speaker:words. That's a real book. Like, that's sufficient.
Speaker:It's meaty. It's enough room for you to have your content.
Speaker:And it doesn't have to just be all of your practical ideas,
Speaker:right? You're including your stories. You're including your clients case
Speaker:studies or success stories with their permission, their written permission.
Speaker:Very important. Or with so many details changed that it will be impossible
Speaker:for them to recognize themselves, much less anyone else to recognize
Speaker:them. And in that case, you do need to have a disclaimer saying that you've
Speaker:changed those details, but you use that kind of content to really fill out
Speaker:your book. So, yeah, you have your process and your framework,
Speaker:but you're telling your story while you're sharing that process. You're telling
Speaker:client stories. You may even be telling stories of well known figures that
Speaker:just happen to support what it is that you're teaching. So some people freak out
Speaker:when they hear 45, 50,000 words. You have it.
Speaker:You have it in your brain right now, and you may already have it.
Speaker:And some of the content you've already written, once you
Speaker:outline your book, gather the content you've already created,
Speaker:whether it's podcast, episodes, blog post,
Speaker:articles, you can repurpose that for your book.
Speaker:Love it. Love it. Yes. So many coaches have been
Speaker:writing blog posts or they have a podcast, and there's just so
Speaker:much content that they've got out there that they think, well, that's in
Speaker:that format, I can't use that for the book. But no, you can.
Speaker:People have to hear things over and over again in order to
Speaker:absorb it and to actually hear it.
Speaker:So that would be perfect. Oh,
Speaker:absolutely. And so the important thing there is to just really have
Speaker:this is always the important thing, but especially if you're repurposing content, just have a
Speaker:really clear outline for your book so you know what goes
Speaker:in and what you can just ignore. Like, you have so much content when you've
Speaker:written thousands of blog posts, it can be hard to go through all of them.
Speaker:So if you outline your book in advance, it makes it a lot easier to
Speaker:know, okay, I can pull these things with this topic from that category,
Speaker:and they fit. And the other stuff I don't have to worry about. And of
Speaker:course, you're going to rewrite it a little bit for your book, but you're starting
Speaker:with a really solid draft based on your existing content. And this
Speaker:kind of brings up another point. If coaches have the thought that,
Speaker:well, my podcast is free, my blog
Speaker:is free, why would anyone buy my book if that
Speaker:content is already out there? So can you address that?
Speaker:Why does anyone buy any book? Because here's the truth if I really
Speaker:want to. What's the most recent book that I bought? I bought a book called
Speaker:Insight that teaches you how to become more self aware. And I love it,
Speaker:by the way. It makes me mad. So any book that can make me mad
Speaker:and I keep reading, doing well. Right? I love that book.
Speaker:But I could just as easily have gone on YouTube, put in how
Speaker:to Be More Self Aware, and gotten all these disparate videos about how
Speaker:to do that, right? Nothing wrong with YouTube University, but when people really want
Speaker:to dive deeply into a topic, we still turn to
Speaker:books. Like, the publishing industry was supposed to die 20 years ago.
Speaker:It's still here, guys. It's still kicking around. It's still kicking
Speaker:and it's blossomed because we have independent publishing and we don't need
Speaker:permission from anyone anymore to say
Speaker:what we want to say and to write our books. Historically, women have
Speaker:not been given the book deals. They've gone to men. Historically,
Speaker:people of color have not been given the book deals. They've gone to white men.
Speaker:And we now can publish whatever we want, whenever we want.
Speaker:So people could turn to books when they really want what they feel like
Speaker:is proven expertise. They think you're an authority because you're an author,
Speaker:right? And then you have to live up to that when they read the book,
Speaker:when you want to dive deeply, we don't go to YouTube, we go to books.
Speaker:You've brought up a couple of things there. One is the books that
Speaker:make you mad. Those are the best books, right?
Speaker:So if the book helps you,
Speaker:the reader, feel something, feel an emotion, it doesn't have to be
Speaker:mad, but it helps you feel an emotion.
Speaker:Those are, like, the best books, aren't they? Yeah. You can write a
Speaker:straight how to book, right? So I have a client who wrote a book about
Speaker:how to get more traffic to your website and
Speaker:grow your business. It's pretty straight how to, but what his book produces,
Speaker:if you read it from beginning to end and it's pretty short, is hope.
Speaker:Like, at the end of this, you have a feeling that maybe I'm just
Speaker:starting in my business, maybe I've been struggling, but if I do
Speaker:what he says, I could do this. So he
Speaker:leaves you with that feeling of hope. He's not rah rah cheerleader,
Speaker:but he does include case studies from his clients who maybe started where
Speaker:you started and are now doing really well. So if nothing else,
Speaker:a how to book, a personal development book, a professional development book
Speaker:can leave people with hope, but it's also okay to make people laugh.
Speaker:There's a trend in speaking and writing where we really focus
Speaker:on the difficult times in our lives because people want to be relatable.
Speaker:They want to be seen as human. The whole perfect
Speaker:guru on the mountaintop that's gone away. Right? The pendulum
Speaker:has swung all the way to the other side, where now it's just like sad
Speaker:story after sad story after sad story. I went to a business event a
Speaker:couple of months ago. There were, like, maybe 20 speakers. It was a two day
Speaker:event, and every speaker started with
Speaker:the saddest story. We had answer, we had
Speaker:disfigurement and loss of limbs. We had death
Speaker:of loved ones by suicide. We had
Speaker:horrible accidents. This was a business event.
Speaker:And these are high powered speakers. Like, every single
Speaker:speaker started with that kind of story. The ones that worked for me
Speaker:did other stories to lighten the mood
Speaker:as they went on. Right? So you can tell stories that are not
Speaker:necessarily your worst moments. We want to hear about your
Speaker:successes. We want to hear about embarrassing moments and moments of discovery
Speaker:and epiphany and just like, things that are more than just the
Speaker:worst thing that ever happened to you. Yeah, that would have been a
Speaker:bummer. It was a bummer. But the speakers who
Speaker:saved it, because generally what they do is it's a whole
Speaker:formula of, I was doing great, this horrible thing happened, and then I had to
Speaker:work my way up to doing great again. Right? It's basically a formula, and it
Speaker:works. There's nothing wrong with it, but you have to just give us more.
Speaker:So the ones who were successful were the ones who also told us about they
Speaker:made us laugh. They made us think in a different way and didn't
Speaker:leave us kind of in the darkness there. It was just a lot,
Speaker:one after the other after the other. So take note.
Speaker:Perhaps not all doom and gloom. Yes, maybe you've
Speaker:come through it, but you don't know what the other speakers on this
Speaker:stage are going to talk about. There has to be an impact with
Speaker:all that doom and gloom for the audience. And there's nothing wrong with making
Speaker:your readers cry, right? I read this book called Punch Me Up to the Gods.
Speaker:It's a memoir. It was wonderfully written, but it was the
Speaker:darkest and I read dark stuff, so no problem. But it was the darkest thing
Speaker:that I've read in years, and I kept waiting for a little lighter moment,
Speaker:and it never came. Now, I still love the book.
Speaker:There was no hope until the last five pages in that book.
Speaker:I love it because it's well written, and that's his life experience. Right?
Speaker:I didn't have that experience. That's how he experienced his very difficult life.
Speaker:But for most of us, our life is not made up
Speaker:only of dark moments. So if you're going to make your readers cry,
Speaker:make them laugh too. Give them a little humor. Give them a little hope.
Speaker:You can make fun of yourself. That always works. You don't have to make fun
Speaker:of other people. Well, you've mentioned several times about
Speaker:self publishing. Yeah. So when
Speaker:one writes a book, it's not all cash
Speaker:coming into you, right? No. There are some expenses that
Speaker:one incurs with writing a book,
Speaker:and a lot of people think, well, I'll just go out and self publish,
Speaker:and it's going to be like, all this cash coming
Speaker:in. But talk to us about that. What's the reality of self
Speaker:publishing? So this is why I'm so focused on helping
Speaker:people make money with their books. Right. This is why I really encourage people
Speaker:on the back end, because you do, if you want to produce a great book,
Speaker:have to invest some money into producing that great book.
Speaker:Obviously, I believe in book coaching. I work as a book coach. Whether you're in
Speaker:a group program, community college class, a workshop,
Speaker:get feedback on your book. A community college program might be $100.
Speaker:And if that professor is willing to give you feedback and that's what
Speaker:fits your budget, get your butt in that community college program. Because there
Speaker:is such value in getting feedback from someone outside
Speaker:of yourself, someone who doesn't necessarily know you personally
Speaker:and can help you make your book stronger. Okay, fine. That's on the front end.
Speaker:But once you go into the self publishing process, you have to pay an
Speaker:editor. Don't publish your book without editing. You have
Speaker:to pay a professional editor. And in the best circumstances,
Speaker:you'll also pay someone to proofread your book after it's been edited.
Speaker:You've made your changes, it's been laid out, and someone will proofread
Speaker:it because sometimes things get changed in layout and you want to catch
Speaker:that before it goes to print. So you're paying an editor, you're paying
Speaker:a proofreader, you're paying someone to design your cover.
Speaker:Please, I beg of you, work with a professional book cover
Speaker:designer. Not just like someone who's great with art or graphics,
Speaker:because book cover design is different. And then you're paying someone to do
Speaker:the layout for your interior. It sounds like a lot.
Speaker:It doesn't have to be a lot. I work with the company here in Atlanta.
Speaker:It's a woman owned company. Kimberly Martin is her name, and her company,
Speaker:for a nonfiction book, will do the interior and cover design and
Speaker:help you get up on Amazon and the other book selling sites for around $2,000.
Speaker:So it's not unreasonable. But if you plan for that early on
Speaker:and start budgeting, putting aside a little money so that when you're done writing the
Speaker:manuscript, you're ready to pay for it, editing is probably going to
Speaker:be somewhere around five cents a word.
Speaker:Depending on what editor you work with. Proofreading will be significantly
Speaker:less because you should have caught most of that stuff before you
Speaker:get to proofreading. So you're investing money, right? I have some
Speaker:clients who go with a hybrid publisher. Not my favorite,
Speaker:but I understand why they do it. There's more hands on with
Speaker:a hybrid publisher. They don't just take everybody. You have
Speaker:to have your manuscript at a certain level in order for them to accept your
Speaker:manuscript. They provide the editor and all of the designers and
Speaker:everything. But that's probably going to cost you. It's going to start at $10,000
Speaker:and then go up from there, depending on what your book needs.
Speaker:I'm not a huge fan of it because often with hybrid publishing,
Speaker:they get a percentage of royalties on your book. And my belief is that
Speaker:if I've paid you for these services, I don't want to pay you.
Speaker:So I would rather publish it under my own company name. I encourage people
Speaker:to do that. Some people don't want to, so they have that option.
Speaker:But it's going to cost you. It's going to start around 10,000. So you must
Speaker:have a plan for how are you going to make this money back after
Speaker:the book is published. You make some
Speaker:really good points there, and that segues into.
Speaker:Tell us about working with you as a book coach.
Speaker:Do you work one on one with people? Do you work in groups? How does
Speaker:it work? Yeah, I have two different paths, so I work one on one with
Speaker:the people who really want hands on coaching,
Speaker:from their idea to their outline. They want me to read every
Speaker:word that they write and help them make it better. Most of them are already
Speaker:great writers, to be honest with you. Just want someone to help them make it
Speaker:even better. So we work together for usually six to nine months. They usually
Speaker:come when they have the book idea. Some have already started it, some have traditional
Speaker:deals, and they know they've got to hit a deadline. And we work together.
Speaker:So they'll write a chapter, send it to me, I'll give them feedback,
Speaker:send it back to them, and we do that through the whole book. And then
Speaker:when we're done, I'll go through the entire manuscript again and help them
Speaker:really make it shine, make sure it's well edited. And so when they
Speaker:submit it to a publisher, it's really good to go,
Speaker:which I love. I love that process. But I also love
Speaker:my group. So I have a group called Authors Ignited and those right
Speaker:now it's all women. Men are not excluded. No one's excluded. Everyone's welcome right
Speaker:now. It's all women. And they are so great for each other because they show
Speaker:up on our coaching calls, really hold each other accountable.
Speaker:I have a library of videos that walk you through everything I do with my
Speaker:one on one clients so that's available to you.
Speaker:And we also do co writing, which I started as an
Speaker:experiment, but has turned out to be one of the best parts of
Speaker:our program. So usually about once a week, sometimes twice a
Speaker:week, sometimes more. If I'm feeling frisky, we show up and
Speaker:we get on Zoom like you and I are now, Melissa. And everyone
Speaker:gives me their writing goals. And then we're often writing
Speaker:for 30, 45 minutes. We come back, how did it go? If anyone
Speaker:needs a little coaching, we have a little coaching. We go back and do it
Speaker:again. It has been the most popular and successful
Speaker:and productive addition to this program. And I'm so glad
Speaker:I did it because it gives people a place where they know they're going to
Speaker:show up and write. They get stuck, they have help in the moment. I'm right
Speaker:there. They can hit me in the chat. They have help in the moment.
Speaker:I love it. They're so good to each other. They support each other
Speaker:and they're just getting their books written together. That's great.
Speaker:So it's like a little Pomodoro sessions and then you take
Speaker:a break. Take a break and talk about what you got accomplished.
Speaker:That is exactly it. Take a break, go to the bathroom, whatever, and then come
Speaker:back and do another session. I love that. Yeah,
Speaker:that's great because it gives you a time where you can say on your calendar,
Speaker:this is sacred writing time.
Speaker:And I've got my book coach here. Candace is here
Speaker:to help me if I get stuck, if I get into the weeds too much.
Speaker:Yep. So I love that. And they're there to help each other,
Speaker:which just makes my heart so happy because they will hold each other accountable when
Speaker:they set a goal. You said you were going to have 5000 words by Friday.
Speaker:They're in the Facebook group saying, hey. Just checking on you.
Speaker:How did it go? And they do it with compassion. They do it with compassion.
Speaker:But it's the group energy that I think really helps them keep making progress.
Speaker:That community of authors. Yeah, I love
Speaker:it. Oh, I could just talk to you all day long. I love
Speaker:that. You've given us some great ideas and great tips,
Speaker:and you have something for our readers, don't you? You have
Speaker:a little freebie that you're giving away. Tell us. Yeah.
Speaker:If you go to Candaceldavis.com Jumpstart
Speaker:and I'm an ice, not an ace, candace with an ice,
Speaker:you will find a guide. It's a free guide that will
Speaker:walk you through really figuring out what book you want to write.
Speaker:It's just to help you get started. And there's a little video with it.
Speaker:You could actually do the guide without the video, and you would be fine.
Speaker:But it's a free guide to walk you through figuring out all those questions that
Speaker:you have in your head, like, who is this book for? What do I want
Speaker:this book to do? How am I going to use this book? Super simple and
Speaker:super quick. Awesome. Well, tell us where tell us your website.
Speaker:Tell us where do you usually hang out? Is it instagram?
Speaker:And again, tell us again the name of your podcast, because I'm sure everybody's going
Speaker:to want to go over there and subscribe. I hope so. I try to pour
Speaker:as much value in that podcast as I possibly can. So you do.
Speaker:People can't work with me. Not everyone can work with me, I hope. I'm giving
Speaker:you everything you need on the podcast. It's called Nothing But the Word S,
Speaker:and you can find it wherever you listen to podcast. Somehow I have
Speaker:ended up mostly on Instagram. That's at Candaceldavis. It's just my name.
Speaker:I don't know how I ended up there. That's what worked out as my social
Speaker:media playground. And my website is Candacelldavis.com.
Speaker:Well, thank you so much, candace given us some
Speaker:great things to think about and some action steps here, so thank
Speaker:you. Thank you, Melissa. It was such a joy. All right.
Speaker:And thank you, listeners. Thank you, content creators for listening in today.
Speaker:Remember, you've got a message. You've got to get out there, so get
Speaker:your content created and get that out into the world.
Speaker:Until next week, create that great content. Bye bye. Thank you for tuning
Speaker:in to this episode of the She's Got Content podcast.
Speaker:I hope you got at least one nugget to take action on this week.
Speaker:If you got value from today's episode, I would be so grateful.
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Speaker:week when I read out your review. And last but never least,
Speaker:if you want an endless supply of just right ideas for content you
Speaker:can write about for your blog post, your emails, your videos,
Speaker:podcast, episodes, all the content things, then you want
Speaker:to head over to my website@cheescomtentenent.com content
Speaker:and pick up your free workbook. Never run out of content ideas.
Speaker:Look for that link in the Show Notes today, along with the other
Speaker:links mentioned in today's episode. Until next time,
Speaker:content creators. You've got an audience waiting to hear from you, and you've got
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