October 12


[SGC-4]The Importance of Showing Up Consistently With Your Message and Your Content with Deb Coman.

By Melissa Brown, MDMelissa Brown, MD

Tune In To This Episode To Discover These Answers:

• What’s the biggest roadblock to getting your content consistently created and published?

• What’s the one question you need to answer to find the fuel that will propel you to complete the things you think you can’t do in your business?

•. How can you use free content found on the internet to create some of your content? (Psst. . . . you don’t always have to be creating all the content yourself. )

My Favorite Takeaways From This Episode

Think of content as a conversation–whether it’s a blog post, an email, or a social post–you’re having a conversation with another person on the other end through your content. That person is out there struggling with an issue that you solve, that you have strategies for, and you need to get this content to them to help them get past their struggles.

Content is the vehicle that allows us to reach those people out there, wherever they are, and pull them into our world.

Message consistency—remain on brand with your message across all platforms and different media. If you’re sharing something that’s ‘off-brand’ connect the dots for your audience—give your audience context. Don’t leave it up to your readers or listeners to fill in the blanks.

Niche down to blow up with your content and your followers. By niching down, you’ll actually be able to create more content and attract specific people to that content. Be a specialist instead of a generalist.

Don’t assume everyone sees all your content, especially social media. Keep reminding people what it is you do.

There is no perfect schedule for consistency. What works for your audience and what works for you is the best schedule to follow.

Instead of pivoting, be flexible and monitor and adjust.

Deb recommends this book—Dare to Lead by Brene Brown.

Get your free gift from Deb: The 3 Costly Content Mistakes

Connect with Deb Coman on social media:

On Facebook

On Instagram

On Twitter

On Linkedin

This blog post may contain recommendations for products, services, and events. In some cases, the links provided are affiliate links. That means that if you click on the link and then buy a product at the site recommended, you won't pay a penny more and the author may earn compensation as a thank you. You can be assured that any of the promoted products have personally been used by or researched by the author for you and found to be high quality before being recommended. 

Melissa Brown, MD

About the author

Dr. Melissa Brown's career journey has always had an element of teaching. After retirement from clinical pediatric practice, Dr. Brown has taught and mentored as a healthy lifestyle coach, author, and speaker. She currently teaches solopreneurs and coaches how to stop being the world's best-kept secret. Her mission is to help you: Create great content. Impact people. Change the world.

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