5 Ideas To Create More Content In Less Time

By Melissa Brown, MD

The more content you create, the more opportunities you have to be visible so your ideal audience can find you.

What’s that you say? Content creation takes a significant chunk of time to create. What if you could create more content in less time without doing all the heavy lifting–the writing–yourself?

And not just any old content … compelling content that your audience loves just as much as the blog posts that take you days to write? Let’s look at some ways you can get more content created in less time than you think. That means more time to do whatever your heart desires.

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1. Collaborate With Others

Invite guest bloggers

Guest blogging is a fantastic way to both generate content and get in front of a whole new audience. Other bloggers, marketers, coaches, and service providers are looking for ways to grow their audiences, and many of them would jump at the chance to appear as a guest on your blog. It’s a win/win for both of you and your readers when you choose your guest bloggers carefully.

You could also expand on this concept by trading articles with other bloggers/business owners. They write a guest blog post and you write one for their site as a guest blogger for them. This second option is not a strategy for less writing, but it will definitely expand your visibility and reach.

Text Interview

Have you heard about text interviews? In this format, you supply a list of questions to the person you’re interviewing and post the responses. The format is perfect for introducing your audience to someone they might want to get to know better.

You could use the same interview questions and pose them to multiple people. Each interview becomes a new blog post when you copy and paste the answers. This gives your readers different perspectives and different personalities to learn from, too. And they have YOU to thank for these introductions. Don’t forget to use your affiliate links in these types of posts if you have them. 😉

A variation of this collaboration is to use a free walkie-talkie app like Voxer to ask your interviewee questions, and they respond at their convenience with a Voxer audio message. The audio messages can then be transcribed and posted on your blog. They could also be audio-edited and turned into a podcast episode.

Cross-Blog conversation

A cross-blog conversation requires a little more work on your part (and fingers on the keyboard), but it can also be a fun way for your readers to get to know you a bit better. A cross-blog conversation is exactly what it sounds like- a discussion that takes place on two different blogs, with you and your blogging partner offering opinions and information about a topic, just as if you were chatting over coffee. Each new response in the conversation can become a new blog post with links to the previous conversations.

A cross-blog conversation should have a definite end point. That way, your readers know this is the end of the conversation.

2. Curate

Chances are, you share a variety of content on your social media accounts. Articles you’ve read, videos you’ve enjoyed, infographics that explain a complex idea in a simple way. It’s part of what makes social media fun and informational.

But what if you took your sharing a step further and posted your thoughts on your blog first before linking on social media?

The result of this curation technique, where you add your opinion with a link to the original article or video, is that you drive traffic to your site rather than someone else’s. Not only that, but it gives you more opportunity to start a conversation with your readers about the content you’re sharing.

There are several different ways to go about curating interesting content in a blog post. You can curate images, other people’s research, or other people’s ideas. You can even create a regular recurring curation column that people will begin to look forward to each new publication in the series.

You’ll link back to all the original places where you found the curated items and give the original publisher credit. You’ll also add your own editorial comments, opinions, and information throughout the curated article, making this a valuable piece of content for your readers. Then, share this curated piece on social media, and traffic will come back to your website, giving you extra Google juice.

3. Audio and Video

Podcasting and video blogs are more popular than ever and they’re perfect for those who don’t care for a lot of writing. With this type of content, all that’s required is you, sharing your thoughts. You don’t have to do anything as involved or complex as interviews, and you certainly don’t have to hire a studio for a day to record a series of “professional” videos.

You can create podcasts and video blogs with nothing more than your smartphone or laptop with its built-in camera or a headset and an audio recorder. Just fire up the camera and share your thoughts. Don’t worry about perfection, your visitors will love a chance to see and hear the real you!

You can take that audio or video content and create transcripts for even more content. There are several free tools available and many more offer a paid version.

I love using Descript to edit my audio files. I then add the final edited audio files to Castmagic to get my final transcripts since I think Castmagic is very accurate and needs less time to review and tweak than other transcription software. The AI inside Castmagic also expands my audio content into multiple pieces of new content for me to use, automating my audio content repurposing tasks.

4. Use Done-For-You Content

Done-for-you content, also known as private label rights (PLR), is content written by someone else that is then sold to customers with a license spelling out the terms for which it can be used. With PLR, you can use the content as your own and post it online as if you wrote it.

It’s best practice to edit and customize this done-for-you content, as that makes it truly unique. Here is my 4-step process for easily customizing this type of content. Starting with PLR content instead of a blank page saves so much time.

If you’re wondering where to find quality PLR content, check out the recommendations on my Resources page. These sources have all been checked out by me and have passed my high standards for quality.

5. Repurpose Existing Content

If you already have a lot of content created on your site or stored on your computer, you can repurpose this existing content into new content.

  • Combine previous blog posts into a new one.
  • Use information sent out in a newsletter article and recycle it into a new blog post or vice versa.
  • Do you have audio or video content sitting on your hard drive?
  • How about using your YouTube or Vimeo channel content or past podcast interviews that you’ve forgotten about?

Repurpose any of your existing content into new content, and you’ll save yourself some time making something new.


Creating content can seem impossible when you don’t consider yourself to be a wordsmith. Or maybe you’re simply overwhelmed with everything else you need to do for your business, so you’ve put your blog on the shelf. Rather than giving up and allowing your blog to feel neglected, think outside the box for some ways to save time yet create content your readers will enjoy and happily share. These five ideas will hopefully give you a jumpstart and allow you to create more content and save time while you’re doing it.

Which of these ideas sounds the most exciting for you to quickly and easily start publishing new content? Let me know in the comments below!

This blog post may contain recommendations for products, services, and events. In some cases, the links provided are affiliate links. That means that if you click on the link and then buy a product at the site recommended, you won't pay a penny more and the author may earn compensation as a thank you. You can be assured that any of the promoted products have personally been used by or researched by the author for you and found to be high quality before being recommended. 

About the author

Dr. Melissa Brown's career journey has always had an element of teaching. After retirement from clinical pediatric practice, Dr. Brown has taught and mentored as a healthy lifestyle coach, author, and speaker. She currently teaches solopreneurs and coaches how to stop being the world's best-kept secret. Her mission is to help you: Create great content. Impact people. Change the world.

  • Love this list Melissa. It is fun to collaborate and it keeps ideas fresh. I also have been in the process of starting a new blog site so I have been repurposing some of that data, etc. I like the idea of a podcast/video. I have done a couple of videos, but hasn’t seem to be my “thing”. Guess I will keep writing, lol. Thanks for sharing you list though. It is helpful.

    • Thank you, Samantha! I’m glad you got value from this article.

      Good luck with your new blog site. You’re incredibly smart to repurpose as much as you can from past websites you’re written and then just keep filling in for even more content.

    • Thanks, Elisa! You could even do 1 huge round-up post with all the different answers to the same question from various influencers in your niche. Readers can learn more about these different personalities as well as learn there’s more than one ‘correct’ answer or opinion to the question.

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