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How To Customize Your PLR Content in 4 Easy Steps

By Melissa Brown, MD


Use done-for-you content and never have writer’s block again.

Have you discovered done-for-you (DFY) content? It’s the secret superpower to quickly get more content written. Another name for this type of content is Private Label Rights (PLR). Using this pre-written content helps you quickly publish a blog post. Or you can send your newsletter out consistently and on time by starting with PLR. You can even use PLR content to create digital products or courses to sell or to give away.

You may already have some of this type of content on your hard drive–collecting digital dust because you’re not sure what to do with it.  Maybe you’ve bought PLR before with the intention of using it. Maybe you’ve signed up for free samples from a PLR store website or you’ve claimed PLR from a giveaway or bundle. If this done-for-you content is sitting on your hard drive, it’s doing no one any good there. Use it! Read on to find out how to be smart with your PLR.

Use your PLR the smart way.

Even though PLR content is advertised as ready-to-use, you never want to copy, paste and publish it without first doing some editing. Because this content is sold ‘as is’ to multiple buyers, think of it as a starter kit for creating your content. You’ll want to customize it and make it uniquely your own. That way, two people publishing the same PLR article will never publish exactly the same content. That doesn’t mean you need to completely re-write it, though.

If your PLR has piled up because you’re not sure how to edit it, you’re about to be set free from that roadblock. And if you fall into the category of never having heard of PLR before, prepare to have your mind blown with how much time it will save you when you use PLR to kickstart your writing.

What is PLR?

First, let’s define PLR in case you’re unclear about the concept. PLR also goes by the names white-label content, done-for-you (DFY) content, and brandable content. All of these terms refer to content that is sold with a license allowing the buyer to edit, customize, and claim authorship of the content. In this article, PLR and DFY are interchangeable terms.

Licenses will vary–read and follow the one that comes with your PLR.

Always read the license sold with each piece of PLR content so you’re clear about what rights come with your product. For instance, some PLR sellers only allow their content to be sold as a product, which means you would not be able to publish those PLR articles as a blog post even if you edit them. That’s because a blog is a free resource on the internet accessible to all.

Be sure you understand the terms of the license before purchasing so you’ll know how to use the content. Email the PLR provider to ask questions if you’re still unclear about what you can do with the content.

What’s the difference between a Ghostwriter and PLR

The big difference between PLR content and content written by a professional ghostwriter is in the distribution of the PLR content. Ghostwriters are hired to write exclusive content for one single buyer. Because of that, the fees to hire a professional ghostwriter are much higher than fees to purchase a license for PLR content.

Since each PLR package is potentially sold to multiple buyers, if all these buyers publish the same PLR content unedited on the internet, the search engines see this content as copied. That hurts the published authors’ SEO rankings. This is the most compelling reason to edit and customize PLR content before publishing it.

The simple editing steps below make your published content sound more like your unique voice and less ‘generic’. Your readers want to read content in your voice–another reason to customize and make PLR your own.

PLR is a Starting Point

Consider PLR a resource, a starting point. It’s much easier to edit content already in a word processor than it is to stare at a blank page. PLR will help you get started when you have writer’s block or you don’t have the energy to start from scratch periodically.

If you’ve bought PLR content but never used it yet, you probably had some idea for what you wanted to do with that content when you bought it. Otherwise, you probably would never have considered buying it in the first place. Once bought, though, the majority of people fail to put this content to use. If it just sits on your hard drive, it’s collecting digital dust.

Use this 4-step process to edit your PLR content. This will make publishing content quicker for you and you’ll be more consistent with your content creation. Pull out one of the articles on your hard drive that you’ve not published yet. If you don’t have any PLR, pick up a sample pack from any or all of the recommended providers I’ve listed on my resources page.

Once you’ve selected an article to customize, go through each of these steps with it. In no time, you’ll have a blog post ready to publish.

Step #1 Make it personal like only you can. 

Tell a story.

Storytelling is a great art form. Stories are all around you and anyone can tell a story. You don’t have to be Aesop, Steven King, or even William Shakespeare in order to come up with a great story.

Pay attention to what happens in your everyday life. When you’re writing content or editing your PLR articles, segue into your topic with a relevant story. Keep it relevant. Talk about how something that happened to you or you heard about fits into the importance of the topic you’re writing about.

If you keep a diary or journal, you have valuable stories right there. You can also keep a specific story journal—pay attention to what happens in the news, in your life, with your kids or spouse or friends. Every day,  jot down a word or two about how the day’s stories might be relevant in your business. Then when you’re looking for a story to use to include when you’re editing PLR, scan through your story journal and pick out one.

For example, your kids’ lemonade stand could be incorporated into an article about the importance of understanding how to attract your target market: thirsty people buy more lemonade than those who aren’t thirsty.

Share your opinion.

Add your opinion to the article, whether it’s in favor or in opposition to what is commonly thought about the topic. You might have a piece of PLR content that talks about how important Facebook ads are for your marketing. Maybe you’re not too keen on Facebook advertising, so you pull out pieces of the PLR article and explain how this is the commonly held belief although you have a different opinion about it. And then write about your own opinion.

Don’t be afraid to really highlight your opinions and share them. That’s what makes your articles truly customized and uniquely yours.

Add in your own tricks and tips.

Include any other ideas, steps, or tips that you’ve used or know about that would benefit the reader. When you view this PLR piece as a starting point for your writing, your creative juices will often flow more easily to ‘fill in the blanks.’ That allows you to improve the article with your own expertise, wisdom, and your unique personality.

Step #2 Make it visually easy to read

Add interest for your readers’ eyes.

You want to draw in your readers’ eyes with images that make them stop skimming and read your article. You can do this by adding the appropriate visuals or personal enhancements: screenshots, graphs, infographics, images, tables, quotes, or other enhancements like ‘callout boxes’.

Highlight important text as quotes.

A callout box or a ‘block-quote’ makes important sections or sentences of your content stand out to the reader’s eyes. A visually distinct section of highlighted text will draw the reader’s eye naturally to that area. Use this for important concepts you want the reader to remember. Here is an example of a block-quote:

“A visually distinct box of highlighted text will draw the reader’s eye naturally to that area.”

Visually represent data in a scroll-stopping way.

Not every article lends itself to graphs or tables, so decide if that’s appropriate for your topic. Infographics are easily created with photo editing software like Canva. Add quotes that enhance or add to your article, too. These could be quotes from known experts in your niche or use your own quotes on the topic.

Don’t forget formatting.

Add appropriate headings to break up the paragraphs. This makes skimming the article easier for your reader. It also helps with SEO. Sometimes the PLR articles are already formatted when you get them, although, after your editing efforts, you may need to revise those headings.

Step #3 Always include a call to action.

Always ask your reader to do something. This could be an offer for a content upgrade, a freebie, or a product that is relevant to the article. You can offer an invitation for readers to join you in your Facebook group or follow you on Instagram.

Be sure that the call to action is inside the article, even if you have the icons for FB, Twitter, and Instagram on the bottom, top, or side of the page. You want to make it easy for folks to follow-through with your call to action so they don’t have to hunt all over the page.

Step #4 Create your own title.

Don’t use the title that came with the article. You’ll want to create a new, fresh title that fits the newly edited article. Use keywords in the title that you choose for your article. Change the order of the original keywords or add some number elements or emotional words in your title.

For example, the original title of an article might be, “Create Your Own Digital Products”. This can be changed to any one of these options:

  • (X) Steps Anyone Can Use To Create Your Own Digital Products
  • 5 Secrets to Creating Digital Products You Wish You Knew Last Year
  • Down and Dirty Guide To Your First (Or Next) Digital Product
  • The Easy Button For Digital Product Creation
  • Digital Product Creation Secrets
  • Put Your Digital Product Creation System On Steroids

Headline analysis

Once you’ve got a list of potential titles, you could run them through a headline/title analyzer like the one at Co-Schedule to help you get an idea of the best choice. That tool scores your title options with a number that comes from combining several factors like word balance, emotion, number of characters in the title, etc. You want to aim for a score in the green zone–anything above 70. There’s no need to hit the 90’s to get a great headline. Trying for those numbers is literally wasting your time.

Try this–plug-in the original title in the headline analyzer and play around with different combinations or order of keywords to come up with your own ideal title. Don’t waste a lot of time playing with the tool, though. Usually, your best ideas come from your head first, then just do a quick check with the tool.

No More Digital Dust

When you follow this 4-step process to make PLR content unique to your brand and your audience, you’ll be able to quickly and easily use the PLR you purchase. No more digital dust collection on your computer.

If content is king, consistency is queen when it comes to content marketing. Using PLR content helps you rule your niche since you’ll be able to consistently and frequently publish great content so you can impact more people and make those positive changes you desire in the world.

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About the author

Dr. Melissa Brown's career journey has always had an element of teaching. After retirement from clinical pediatric practice, Dr. Brown has taught and mentored as a healthy lifestyle coach, author, and speaker. She currently teaches solopreneurs and coaches how to stop being the world's best-kept secret. Her mission is to help you: Create great content. Impact people. Change the world.

  • Great Post, Dr. Melissa! I should start to use PLR to save time when blogging! What an easier way to get the word out and stop being the world’s best-kept secret! Thanks for sharing!

  • Hi Melissa- I actually do have some older PLR content sitting on my hard drive. Time to dig it out and give it a fresh new look and feel! I am so glad to have found your post! Thanks for all the ideas! Along with a call to action for each one. I think I’m missing that in many of my posts!

    • Thanks for your comment, Anne! Do shake off the digital dust from the PLR on your site–if some of the content is outdated, just re-work it and include what’s new and timely in your final piece. It’s amazing how much one can do with PLR. It’s been a game-changer for me and for so many other online business owners I know. Yet I run into folks all the time who have never heard of this concept. I’m becoming a PLR evangelist nowadays it seems! LOL

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