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4 Tips To Avoid Overwhelm and Get The Most From Online Bundles

By Melissa Brown, MD

BC Stack, online bundles and giveaways, The Podcaster's Kit

Online bundle sales seem to be cropping up everywhere, making it easy to let FOMO run away with you. But be careful! Bundles can make you feel like a kid in a candy store, tempting you to gobble up everything in sight and leading to information overload and overwhelm.

Bundles shouldn’t create new challenges for you. These digital downloads are meant to delight you and help you solve problems, not create new problems for you.

What ARE Online Bundles and How Do They Work?

Let’s take a step back first. Let’s define what is meant by the term, online bundle, and understand how these events work. You might also see these advertised as a ‘stack’ or ‘giveaway,’ which are just different names for the same basic concept.

Online Bundles

Online bundles have become a popular way for online business owners to grow an email list. One person or sometimes a group of business owners ‘host’ a bundle for sale at an extremely low cost relative to the total value of all the digital products inside the bundle.

They’re a list-building strategy for both the host and those who contribute products inside a bundle. The host and participants promote the event to their individual email lists, hoping to leverage each other’s lists to grow their own.

In addition to growing email lists, these events can generate a nice income for both the host and any affiliates who promote the event and generate sales for the bundle. There are sometimes upsells from the host that create an even greater incentive for affiliates to promote the bundle.

Online Giveaways

Giveaways are different from bundles in that the host only requires an email opt-in to access the giveaway page—no money is exchanged. The concept is essentially the same for both bundles and giveaways, with this one exception.

The Bundle or Giveaway Host

The bundle host invites other business owners to contribute full-sized digital products, courses, templates, e-books, or done-for-you digital downloads currently sold on their website. Sometimes bundles contain live or recorded group coaching events, webinars, workshops, time-limited memberships, and even software access.

The host then creates a sales page, usually on their own website, to showcase the bundle/giveaway and list all the items available. If the bundle has a cost, the buyer purchases it through the host’s sales page. Once payment is processed, another page lists all the items offered—this time with links to each contributor’s site. The buyer then selects and opts in for only the items they desire.

Giveaways work much the same way, minus the processing of monetary payment. Opting in with an email address will lead one to the resources page with links for choosing which goodies are desired from the giveaway event. From there, one can select and opt in for any of the offers on that resource page.

Scarcity is Built Into The Event

woman with a clock and a handful of dollar billsBundles and giveaways are held for a limited number of days. This builds in a scarcity factor, knowing that there’s a finite timeframe for when the bundle can be bought.

Once purchased, there’s an additional limit to the number of days bundle buyers can decide which of the products to claim. Coupon codes or access pages are inactivated after that date. However, once a course or training is accessed through the bundle, there’s usually ‘lifetime’ access to those resources unless otherwise stated.

Be sure to note the last day a bundle or giveaway can be bought or accessed. In particular, pay attention to the deadline to opt-in for the resources from that event if you purchase.

I’ve noticed a growing trend for hosts to cut off access to signing up for bundles or giveaway resources after the sales date is over. That means you would need to pick out what you want from a bundle before its last available day—there is no ‘grace period’ for signing up for something after the bundle’s sales page is taken down. Always check bundle sign-up cut-off dates to select your goodies so you have no surprises.

Why Business Owners Contribute Their Digital Products For Free

A business owner contributes their product to the bundle for the bundle’s list-building potential. They know that if someone opts in for their contribution, they’re interested in that particular topic. The savvy business owner can then position similar paid offers to their new list subscribers and show them how they have even more solutions for what keeps them up at night.

Bundle Buyers

A bundle buyer pays a nominal amount to the host and gains access to a page that lists all of the products in the bundle. The buyer can then opt-in to get access to any or all of the digital offerings on that list. The bundle buyer will presumably opt-in for only the products that interest them, so the product contributors know they are gaining email addresses that are ‘hot’ leads. It’s throughout the nurturing or welcoming email sequence that the business owner builds the relationship and the know, like, trust factor with the bundle buyer.

Bundle buyers can become overwhelmed by the vast amount of the offerings available, thinking they ‘need’ to claim everything. That’s a big mistake, though.

You don’t have to claim everything inside a bundle or giveaway. Nor should you.

Some things will just not be your cup of tea. Some products teach about topics you’ve already learned, so it would be redundant to download them. Sure, you can opt-in and pick up each and every thing inside a bundle offer. But then it’s likely to just sit and take up space on your hard drive, creating digital clutter and overwhelming your hard drive.

I don’t want you to get overwhelmed by bundles or giveaways. I’m sharing these 4 tips that I use myself when I shop for or buy bundles. My hope is that you will stay in control of bundles and get the most benefit out of these types of online goodie events.

Tip #1: Be MindfulThinking woman sitting on stool holding laptop computer.

Look at all the resources listed in a bundle before you buy. Notice who’s hosting and who’s participating in a bundle– check out what they’re offering.

Some bundles are theme-based. That means all of the products inside the bundle are curated around a specific topic. That’s a great way to find lots of resources and experts all in one spot for a specific subject.

For example, I host the Podcast Kit and Caboodle Giveaway each year, which contains products to help podcasters get started, monetize, and uplevel their podcasting game. You can get on the waitlist for the next Podcast Kit and Caboodle event here. 

You may also find bundles or giveaways that contain only PLR — done-for-you products. These include customizable and editable blog articles, planners, journals, printables, and the like.

The Host

Seasoned hosts will know how to make the entire experience pleasant and seamless for the bundle buyer. However, even with the best planning, bundles can encounter tech issues beyond the host’s control. Be patient and email customer service for help if you encounter a snafu.

Experienced bundle hosts are also more likely to vet the products being offered, not accepting everything that’s offered for their bundle. They’ll reject items that don’t meet their quality control standards or don’t fit the bundle’s theme.

That’s not to say that the quality will definitely be lacking in a bundle hosted by someone for the first time. Savvy hosts know that the success of the bundle depends on the quality of the products they offer inside and curate their bundles accordingly.

The Contributors

Keep a lookout in bundles for teachers/mentors/coaches you’ve had your eye on to learn from. If they’re offering something in a bundle, it’s a great way to get a taste of their teaching or coaching style. You’ll also be entering their world through their email list, so you’ll be in the know for what they’re creating, teaching, and offering in the future.

The Topics

Next, think about what subjects or topics you’re currently working to understand or master. Go back to your word of the year or topic of the year if you need clarity or a reminder. If there’s something in the bundle that’s a fit for helping you grasp or implement that topic, it’s probably a good idea to pick up the bundle. Buy it even if there’s only one resource inside that you want, the value of that resource exceeds the cost of the bundle, and you really want to learn that topic.

Annual Bundles

There might be annual bundles that you’ve already experienced in the past and you know they’re always a great value. I would still advise you to maintain a mindful approach to check out what’s inside that bundle before you automatically purchase each year.

Did you use the resources from that bundle in the previous year? Are the same or similar products being offered in this new bundle? Are new contributors included each year so you’re exposed to new and innovative thought leaders?

Bottom Line

It’s ok to say no to buying a bundle if there’s nothing in it that will move you forward in your journey. Don’t be swayed by the 90% or more discount on the total value. If this bundle’s resources aren’t helping you with your goals, it’s best to move on and let it go.

Tip #2: Be Organized

You’ve decided you want a bundle, and you buy it.

Congratulations!

Listen up—if you aren’t mindful and organized as you dive into your new bundle’s offerings, you’ll most likely get overwhelmed with what’s inside!

Overwhelm is a recipe ingredient for not getting what you want from the bundle.

Don’t let overwhelm happen. Get organized.

Get Organized Before You Start Claiming

An easy way to get organized is with a spreadsheet containing all the products available in the bundle. Some bundle hosts offer this to buyers to keep track of what’s inside and what they’ve already claimed. Bundle affiliates might also offer a tracker spreadsheet as a bonus for buying through their affiliate links.

If that’s not available, devise your own centralized location to keep track of the resources you sign up for. As you download eBooks, PDFs, and resources that will live on your hard drive, put them into a folder right away where you’ll be able to find them when you want them.

If you need to sign up for course platforms or memberships that you’ll need to access in the future, copy and paste passwords, user names, and URL web addresses where you can find them.

You could use an Excel spreadsheet or a Google Sheet. However, you may prefer to keep your records in a Trello or Notion board or even a Word document.

You could also handwrite in a notebook or journal to keep track of everything. A word of caution about this method, though. You’ll have a lot of user names and passwords to keep track of for many of the bundle offers. Writing them down individually takes a lot more time and has a lot more chance of errors than merely copying and pasting them into a digital document or information storage site online.

Note Live Training Dates

First thing, take note of all the LIVE training events you want to attend.  Write those dates/times into your calendar, along with the virtual online log-in information.

Make every effort to attend the live trainings you’re interested in. Live events offer a unique opportunity to connect with the presenter, ask questions, get coaching, and connect with the other attendees. You will definitely NOT have the same experience watching a recording of that live event.

If you absolutely cannot arrange to be there live, schedule time in your calendar to watch the replay as soon as it’s posted. It’s unreasonable to expect a response from the presenter if you reach out with questions weeks or months later. Consume that content in a timely fashion and utilize whatever resources are offered for questions or clarification in a reasonable time frame.

PLR Content

For Done-For-You content, also known as PLR (private label rights), download those files to your computer or cloud storage location. Organize the files so you can easily find them in the future. Then, open the zip files and inspect what you’ve got.

Make a plan for using any of this done-for-you content before you forget you have it! Schedule an appointment time in your calendar to edit your done-for-you content, publish it, and put it to work for you.

For more information about how to edit PLR content, check out this article, “How to Customize Your PLR Content in 4 Easy Steps.”

Tip#3: Be Choosy

FOMO is real! However, let go of the idea that you need to sign up for everything inside a bundle. I’m here to tell you that you have permission to just say no to items inside a bundle. Remember, you can skip buying bundles in the first place. See Tip #1 above. You can also skip items inside the bundles you buy.

Make Time To Go Through the Material

When you sign up for a course, training, eBook, or similar resource, schedule a time in your calendar to review it. In fact, make an appointment with yourself on the calendar for that item (like you did with the live training dates in tip #2).

If you can’t fit time into your calendar to go through a resource in the near future, let the resource go. Don’t even sign up to get it. Otherwise, that resource will be lost and forgotten on your computer. Or you’ll feel overwhelmed and paralyzed and just shut down because there’s too much to go through, effectively getting nothing done with that bundle’s resources.

Prioritize

Remember your priorities. What resources in this bundle will move you closer to the goals you’ve already made? How much time do you have to devote to consuming this information and implementing it?

Prioritize your goals and know your time limits. This will help you narrow down a few resources to claim immediately and get started learning.

Keep an eye on the bundle download deadline, too. If your goals change and/or time allows, you can always go back before that deadline and claim other resources.

No Wasted Resources

When you forget what you have access to, you might even buy it or something similar to learn the same exact thing in the future. Wasted money–because you forgot you had this resource or it was inaccessible–hidden somewhere on your hard drive. We’ve all done that–bought something we already had access to. That doesn’t mean you have to continue to repeat the same mistake with each bundle, though.

Choose wisely. Be organized so you can retrieve what you have, learn from it, and implement it.

Tip #4: Be Strategic

You’re going to receive a lot of emails from the people whose offers you’ve opted in for. And let’s be honest . . . not all of these contributors will resonate with you. Don’t just grab a resource and run (unsubscribe immediately), though.

Give everyone a chance.

Learn From Their Emails

Look at the email sequences you receive and learn from the best ones what you might want to model in your own email welcome series. You might also find valuable information that makes you want to stay subscribed.

And who knows, you might find your next coach, teacher, or mentor through a bundle contribution.

Also, take a lesson from those you don’t want to be like–pay attention to what they do with their emails that you want to avoid with your own email habits and sequences. After a while, it will be obvious which accounts you’ll want to unsubscribe from.


The Bundle Example below will be updated with currently available bundles and giveaways that I participate in or know are solid events. The availability dates will be clearly obvious so you’ll know if they’re active or expired. 

BC Stack 2024 Bundle:Join us for BC Stack's 10th anniversary sale from June 10-16! Celebrate with fireworks and a special offer: $10,000 worth of digital marketing tools for just $49. Plus, learn how to get the most from online bundles and take your business to the next level. Don't miss out! Live from June 10-16, 2024. This is the 10th year for this annual event hosted by Dan Morris and Rachel Martin. The theme for this year’s bundle is:

Tap into the strategies that the top digital marketing experts are using to grow and scale your online business.

This year’s BC Stack is a curated collection of 80+ courses, trainings, software, apps, and programs from the online world’s top business experts worth over $10K if bought outside this bundle. These are products you could buy on the contributor experts’ websites–not a collection of their freebies. Dan and Rachel reject many applications to be included in each year’s BC Stack, so this is the cream of the crop.

BC Stack is a paid bundle–the one-time fee in 2024 is $49, and you’ll likely be offered an opportunity to pre-order next year’s BC Stack at a discount.

 

Promotional image for Kylie's Birthday Bash virtual event, detailing dates June 10-16, 2024, and offers of tools, resources, party bags valued at $14,900+. Learn how to get the most from online bundles with various digital party elements displayed.Kylie Kelly’s Birthday Bash Giveaway

This bundle, hosted by birthday girl Kylie Kelly, is live from June 10-16th, 2024. There are two parts to this birthday bash–a free birthday party bag of approximately 200 resources on a wide range of topics, each valued between $1 and $100. There’s also a paid VIP party bag containing 80+ digital offers that are normally priced between $100 – $500 with a total value = $13,413

The categories for both of these options in the birthday bash include Health & Wellness, Mindset, Family Life, Business Foundations, Social Media & Content Creation, Sales & Money, Systems, Automation & Scaling, Copywriting & Websites, Productivity & AI & Marketing. There’s something for everyone here!


What’s your experience with buying bundles or opting in for giveaways?

I’d love for you to leave a comment below and share your bundle-buying experiences and any tips you’ve learned. Share all—the good, the bad, and the ugly!


The links you click here may be affiliate links. That means that if you click on the link and then buy a product at the site I recommend, you won’t pay a penny more, and I may earn compensation as a thank you.

You can be assured that I only promote products that I’ve personally used or that I’ve done the research for you and know the quality of the service or provider to be sound. Due to the nature of bundles, I cannot vouch for all the different providers inside a bundle. However, I can assure you that the bundle host is someone whose integrity I trust.

This blog post may contain recommendations for products, services, and events. In some cases, the links provided are affiliate links. That means that if you click on the link and then buy a product at the site recommended, you won't pay a penny more and the author may earn compensation as a thank you. You can be assured that any of the promoted products have personally been used by or researched by the author for you and found to be high quality before being recommended. 

About the author

Dr. Melissa Brown's career journey has always had an element of teaching. After retirement from clinical pediatric practice, Dr. Brown has taught and mentored as a healthy lifestyle coach, author, and speaker. She currently teaches solopreneurs and coaches how to stop being the world's best-kept secret. Her mission is to help you: Create great content. Impact people. Change the world.

  • Thank you for this! I’m still fairly new to bundles and this is a great breakdown to help focus on what to participate in and why. I know I haven’t been maximizing my participation in bundles and this resource will definitely come in handy the next time one comes up that I want to participate in.

    • Thanks, Michelle! When I first started buying bundles, I downloaded everything and implemented nothing! FOMO got the best of me.

      Now I’m so much more selective and it’s been much more effective. I don’t even give it a second thought when I let a bundle go or just opt-in for a couple of things inside a bundle I’ve bought. It’s all about what will help me reach the goals I’ve got in place at the time.

      I hope this helps with the next bundle you come across. Thanks for your comment!

  • I also download everything when getting a bundle and then don’t implement. I need to be more focused. Thanks Melissa for all the great tips.

    • Thanks for your comment, Amanda! I hear ya about the need for more focus to be sure you get bundle resources implemented. I always think if entrepreneurs can be even 10% more focused on working on that ONE thing that moves the needle most in your biz, the return on investment is many times more than that in the results. I hope these tips help you get more focused on your ONE thing!

  • Thank you, Melissa! This was great information. I did use your tip for organizing downloads from my last bundle. So much easier to know what you have! I have scheduled time to look at all my goodies and use them.

    • Thanks for your comment, Tracy! And yay for you getting organized with the bundle contents and scheduling time in your calendar to go through your downloads. I’m reminded of that joke about getting a ’round toit’ to get something done. Scheduling time in your calendar is a golden round toit. 😉

  • Great article. It gives a lot of useful info on how to really get the most out of bundles without overwhelming me, or my inbox. Stressing the idea of tracking and only taking the stuff you’re really going to use right away were particularly helpful!.

    • Thanks for your comment, Pam. Information overload is epidemic with all that’s available to us. Yep, we have to be selective about what we bring onto our hard drives–otherwise, it starts looking like the digital version of those hoarder TV shows! YIKES

      I’m glad this info is useful and prevents overwhelm with the next bundle that comes across your path! 😍

  • This was excellent. #3 particularly hit home with me – making time to go through what I purchased instead of letting it sit and buying a product again later……….

    • Thanks for your comment, Fran. I know–that #3 is the key, isn’t it? Scheduling that time to go through the materials and implementing all the info is where the magic happens. I think we all have to some degree this magical thinking that we’ll get to it ‘eventually’ but unless it’s scheduled into your busy calendar as an appointment, the likelihood is that this will be ‘lost’ on your computer.

      It’s so frustrating to buy a product later in the future to learn about a topic and then realize you already had material (free, even!) on your hard drive but you forgot you had it. SMH! Been there and done that and got the trophy (invoice) to prove it. Never again now that I’ve become organized and selective with bundles. 😉

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